Zomato, India’s food ordering and delivery platform has introduced ‘Zomato Food Trends’ with an aim to support both current and budding restaurant partners in taking a data-driven approach towards decision making.
Zomato Food Trends – an open platform accessible to the general public free of charge – will provide insights by analyzing data from millions of transactions across hundreds of cities in India. Restaurant partners can use these insights to customize their strategies and undertake data-driven decisions to accelerate and amplify their success.
Restaurant partners can leverage this platform to view demand and supply gaps (zoomed in to a locality level), price distribution and demand trends for different dishes or cuisines, and demand-supply comparison for multiple dishes or cuisines. Restaurants can use these insights to make decisions on prices, dishes, locations, etc.
Elaborating on the platform in its blog, Zomato stated, “We strive to be a trusted partner to everyone, providing a level playing field, particularly for smaller restaurants, to help them flourish in this dynamic and competitive market. That’s why we have made Zomato Food Trends accessible not only to all our listed restaurant partners, but also to the general public, free of charge. We firmly believe that anyone who dreams of starting and scaling a restaurant business should have the opportunity to do so.”
In recent years, the restaurant industry in India has changed remarkably to meet the dynamic needs of the market and evolving consumer preferences. Traditional cuisines such as Mughlai or Chinese now co-exist with an increasing demand for artisanal pizzas, gourmet burgers, and authentic regional Indian cuisines. The Indian food entrepreneur possesses a strong ability to spot trends, identify market need gaps, and innovate to fill those gaps. Zomato Food Trends is a way to support both current and budding restaurant partners in their endeavors.
Sharing their experience of incorporating Zomato Food Trends in their business, Shadman Faize, Founder, Zam Zam said, “Zomato Food Trends helped me understand what customers prefer in my area and at what price points. It helped me to re-design my menu and serve my customers better”.
Another food entrepreneur Kanan Rai, Founder, Motu Ki Kachori quoted, “I’ve been using ‘Zomato Food Trends’ ever since it was launched, and it’s such a great tool to get insights into food consumption and supply trends which have been a black box so far. Say if I want to know if people like Paani Puri or Kachori, when they like to order it and from which area- there is now a simple tool”.
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