Wyndham debuts La Quinta in Europe with new Istanbul hotel
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Wyndham Hotels & Resorts has announced the debut of its La Quinta by Wyndham flag in Europe with the opening of the 404-room La Quinta by Wyndham Istanbul Gunesli.
La Quinta by Wyndham is an upper-midscale brand at over 900 hotels across North and Latin America. Wyndham acquired La Quinta’s hotel franchise and hotel management businesses in 2018, building upon the company’s family of hotel brands and offerings around the world. Upon acquiring the brand, Wyndham outlined strategic plans to introduce La Quinta to key markets around the world.
“The perfect fit for La Quinta’s European debut”
Dimitris Manikis, president and managing director for EMEA at Wyndham Hotels & Resorts, said: “When La Quinta joined the Wyndham family we saw tremendous opportunity to grow the brand internationally.
“With a record of over 13 million international visitors in 2018 alone and an incredible variety of historical, cultural and business sites, Istanbul is one of the world’s most attractive cities for travel, making it the perfect fit for La Quinta’s European debut.”
The brand’s European debut in Istanbul demonstrates the latest development in its international growth trajectory. In 2019, Wyndham announced plans to enter the Caribbean market by opening eight hotels across the Dominican Republic within five years, and it grew La Quinta’s footprint in Mexico and Chile in 2018 with newly constructed hotels in Leon and Santiago.
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