WTTC report shows Oceania tourism could give Asia Pacific economy a major boost

The latest report from the World Travel and Tourism Council (WTTC) hints that Oceania’s travel and tourism sector could boost the Asia-Pacific economy by US$112 billion by the end of the current decade.

The report which was compiled with VFS Global and presented at the ongoing 24th WTTC Global Summit in Perth, Western Australia notes that the boost may support an additional 1.1 million jobs throughout the region, raising total sectoral employment to 3.5 million workers by 2034.

Titled Unlocking Opportunities for Travel and Tourism Growth in Oceania, the report outlines the transformative potential of the region’s sector if strategic investments are made within the foreseeable future.

The report further highlights the need for eco-friendly infrastructure, including renewable energy solutions for resorts and climate-adaptive projects, which will not only reduce the sector’s environmental footprint, but also attract the growing market of environmentally conscious travellers.

Indigenous-led tourism is also critical in this transition, providing authentic cultural experiences while ensuring local communities benefit directly from tourism revenue.

Potential leadership in sustainable tourism 

WTTC officials believe that the region which includes Australasia, Melanesia, Micronesia, and Polynesia could become a global leader in sustainable travel, whilst significantly boosting its economy.

According to WTTC president and CEO Julia Simpson: “Oceania has an unparalleled opportunity to grow its Travel & Tourism sector in a way that not only drives economic growth but sets the standard for sustainability. By investing in climate-resilient infrastructure and supporting Indigenous communities, the region could become a global leader in eco-conscious, inclusive tourism.”

Indeed, unlocking this economic and social boost requires targeted action in a number of key areas. Specifically, these are Investing in sustainable infrastructure to mitigate and adapt to the impacts of climate change and enhancing connectivity across the region; enhancing air connectivity; streamlining visa processes; and promoting eco-friendly tourism practices that protect Indigenous communities.

For this growth to be realised, the report also advocates for a comprehensive policy package to include expanding airports across the region and developing renewable energy sources for tourism infrastructure.

Streamlining visa facilitation is also critical to unlocking this potential growth and would allow for a more seamless travel experience between Pacific islands.