New data from global travel insurer World Nomads reveals a marked shift towards more accessible destinations. Policies for Europe experienced a significant surge over summer, with policy sales nearly doubling (+99%) compared to the same period last year.
The standout destinations were Turkey (+225%) and Montenegro (+127%), both of which offer affordable and adventurous experiences just a short flight away. Spain (+43%) also remained a staple for UK travellers looking for, sunny, and diverse experiences.
World Nomads, known for its specialised travel insurance for adventurous and independent travellers, has also seen an increase in demand for the Asian destinations of China (+86%) and Japan (+23%), driven by expanded visa-free policies and favourable currency conditions.
Jonathan Frankham, General Manager for World Nomads, UK and Europe, said: “Our data suggests that Brits are increasingly opting for European destinations that offer affordability and adventure without the need for long planning times. European destinations, especially Turkey and Montenegro, are providing the perfect balance of excitement and affordability.
“It’s interesting to see Asia performing strongly, likely due to updated entry requirements and more favourable exchange rates, especially in destinations like China and Japan.”
“While the trends around destinations generally point to travellers looking for increased value, by opting for shorter haul destinations in Europe, purchasing the right travel insurance remains a prudent financial decision to protect that investment.
“Selecting the right type of policy depends on one’s own travel habits and needs. Where a Single-Trip Policy may offer some travellers more flexibility and fewer restrictions on trip duration, other travellers may prefer the long-term cost effectiveness and convenience of an Annual Multi-Trip (AMT) policy.
“At World Nomads, to meet customer demands, we launched an Annual Multi-Trip (AMT) product in the UK & Ireland, in partnership with Collinson.
“One of its most innovative features is SmartDelay™, which enhances the travel experience by providing comfort and convenience during flight delays.
“This feature was designed to meet customer’s needs in a climate of strikes, such as the recent border force strikes at Heathrow and aircraft traffic control strikes at Gatwick.
“Our recent World Nomads Travel Anxiety Report 2024 revealed that unfortunately, over two-fifths (43%) of travelling Brits have already faced such disruptions, with only 33% confident they won’t encounter issues on their next trip. Choosing a suitably robust travel insurance policy can thus help to instil more confidence for our policyholders.”
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