Wonderful Indonesia Sales Mission makes its way to China

Indonesia’s Tourism Ministry conducted the Wonderful Indonesia Sales Mission in two key Chinese cities on the 20th and 24th of November.

Events held in Nanjing and Shanghai were geared towards drawing in tourists to meet the country’s 14.3 million international tourist arrivals target for this year.

Deputy minister for marketing Ni Made Ayu Marthini remarked in a statement: “China’s rapidly growing economy and businesses have placed the country as one of the most crucial markets for Indonesia’s tourism.”

Marthini added that the Indonesian government is eyeing the arrival of up to 1.5 million Chinese tourists before the end of this year

Current statistics

Citing ministry data, Marthini highlighted that a total of 935,643 tourists from China traveled to Indonesia during the period covering January to September 2024.

That said, China ranks fourth in the list of countries contributing the most to Indonesia’s foreign tourist count, only trailing behind Malaysia, Australia, and Singapore.

On average, Chinese tourists stay in Indonesia for 10.71 days and spend US$1,333 each per visit.

Tying up with key businesses

Likewise, the ministry’s marketing director for the Asia-Pacific Wisnu Sindhutrisno explained that the mission helped Indonesian business players connect with potential partners in China.

He said that the ministry endorsed Indonesia’s five super-priority tourism destinations: North Sumatra’s Lake Toba, Central Java’s Borobudur Temple, West Nusa Tenggara’s Mandalika, East Nusa Tenggara’s Labuan Bajo, and North Sulawesi’s Likupang.

The ministry also promoted travel packages, including a trip to Bali plus some nearby destinations, such as Labuan Bajo, Mandalika, Lombok, Borobudur Temple, Mount Bromo, and Ijen, as part of the sales mission.