Why Nikki Beach’s hotel brand is “ready for take off”
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Purveyors of glam ocean front experiences, Nikki Beach Hotels and Resorts Global, have announced its new pipeline for 2019 and beyond.
Building on a foundation of four new-build properties coming online in the last year, the company is expecting to bring additional units to its portfolio.
Greece
In collaboration with Nikki Beach Hotels and Resorts EMEA, the two separate companies currently operate three resorts in Dubai, UAE; Bodrum, Turkey; and Porto Heli, Greece. Under the same partnership, first on the expansion plan is Nikki Beach Resort & Spa Santorini, which is poised to open in 2019.
Nikki Beach Resort & Spa Santorini will consist of 60 rooms and suites, three restaurants and the signature Nikki Spa. It will be the brand’s second location in Greece.
Montenegro
Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will house 150 rooms and suites, 20 ultra-luxury villas, three individual private beaches, a jetty, five restaurants, Nikki Spa and Tone Gym.
The brand’s beach club concept, Nikki Beach, will also be integrated into the resort.
Nikki Beach Resort & Spa Sri Lanka will be located within a new development in the area’s most pristine beach of Balapitya. Surrounded by rolling hills, beautiful back waters and rainforests, the property, which will be open year round, will consist of 200 rooms and suites with rooftop pools and a stunning 200-metre private beach.
“Our hotel brand is ready for take off”
“In its 20th year of operation, Nikki Beach continues to evolve as markets change,” said Lucia Penrod, CEO of Nikki Beach Global. “A year ago, we shifted our focus on reorganizing our hotel division and the result after one year is three new projects under construction and a deeper pipeline than we have ever had before. Our first beach resort was opened in 2010 in Koh Samui, Thailand (main image), and after nine years, our hotel brand is ready for take off.”
“The market is truly craving our experiential lifestyle concept”
“Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept,” said Alexander Schneider, newly appointed president of the Global Nikki Beach hotel division.
“Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty and measurable returns.”
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