When They Get There and Why They Go
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Last year, the global travel market reached US$1.3 trillion – most of that coming from the air and lodging sectors. While the industry focuses on that 81% of the pie, travelers themselves tend to be focused on what they do while they’re there: seeing, experiencing, touring and doing. With the rise of mobile changing the way travelers discover, book and experience travel activities, the in-destination events, attractions and activities marketplace is undergoing extraordinary change. Understanding the key issues and trends transforming this sector will be incredibly valuable.Download Report
