WeRoad, the trailblazing travel company reinventing group adventures for Millennials, today announced the launch of its new global platform, WeRoad.com, and a new line of itineraries specifically designed for those wishing to make new international friends. This expansion marks an exciting chapter in WeRoad’s mission to create the world’s greatest community of travellers passionate about discovering new destinations and making lifelong connections across borders.
Since 2017, WeRoad has been shaking up the travel industry across Europe, amassing a dedicated social following of over 2.5 million people who crave authentic, socially-driven experiences. With the introduction of WeRoad.com, the company is extending its reach, offering a fresh line of itineraries for international groups.
Andrea D’Amico, CEO of WeRoad, commented: “We’ve seen the magic that happens when travellers from the same country come together to explore the world. Now, we’re taking that concept to the next level by inviting adventurers from all corners of the globe to join our vibrant community and create unforgettable memories with new friends from different cultures.”
The WeRoad.com trips, led by the company’s rapidly growing network of 2,500+ travel coordinators from across Europe, will be conducted in English and are open to travellers from anywhere in the world. While the platform welcomes global explorers, initial marketing efforts will focus on untapped European markets such as Ireland, the Netherlands, Norway, Sweden, and Poland.
Fabio Bin, Co-founder and CMO of WeRoad explained: “Our goal is to build the most inclusive and diverse community of travellers out there. We’re excited to break down borders and connect people from all backgrounds through their shared love of adventure.”
WeRoad’s country-specific offerings in Italy, Spain, the UK, France, and Germany will continue to thrive, providing unique experiences for those seeking to bond with fellow travellers from their own country. However, the introduction of WeRoad.com signifies the brand’s commitment to fostering a truly global community.
The launch of the new platform coincides with WeRoad’s acquisition of the coveted WeRoad.com domain, a six-year testament to the company’s growth and determination. “Securing this domain was an adventure in itself,” recalled Fabio Bin. “From sending our coordinators to Japan to meet with the domain’s owner, to hiring a private detective and navigating international bureaucracy, we left no stone unturned. But we knew it was essential for realising our vision of bringing people together from every corner of the world.”
With over 100,000 travellers having already discovered more than 300 itineraries, WeRoad’s future looks brighter than ever. As the company continues to expand, it remains dedicated to its core mission of helping Millennials create meaningful connections and life-changing experiences through travel.
The travel scaleup is on track for European leadership in millennial group adventure travel by 2025, with its core markets (Italy and Spain) doubling in size, and its UK, France, and Germany operations experiencing sixfold growth. Headquartered in Milan, WeRoad has 150 full-time team members, in addition to its ever expanding community of travel coordinators.
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