Vueling becomes the first airline to sell flights in the metaverse

Vueling, an airline owned by IAG, will open a new sales channel in the metaverse. The new channel will be up and running before the end of the year, and everything purchased in the metaverse will be usable in the real world and will be the same as a physical airline ticket. This is an airline first with Vueling becoming the first carrier to announce the sale of flights via the metaverse.

To enable this development, Vueling has partnered with Next Earth, the third-largest platform available in the metaverse by a number of users (more than 230,000 users and 45,000 virtual owners). From Next Earth, the user will be able to visualise real-world journeys and the carbon footprint of each stage, as well as select and book the best modes of transport for each moment.

Furthermore, the airline has joined an alliance with the Spanish start-up Iomob, a shared mobility platform which offers transport companies any mobility service through just one integration. Iomob, which has a presence in more than 270 cities, has been briefed to create a specific APP for Vueling (usable in the Next Earth metaverse) which, in addition to flights, will offer last-mile transportation services (e-scooters, scooters, Uber, public transport, etc.).

Jesús Monzó, Vueling’s Distribution Strategy and Alliances Manager says:

“The objective is to take advantage of technology and virtual environments, such as the metaverse, to offer an increasingly richer, simpler and more personalised experience to our customers when planning trips”.