The “Think Again” campaign is the most comprehensive initiative from IOI Properties Group Berhad’s Hospitality & Leisure Segment, uniting all our hotels, leisure attractions, and IOI City Mall within our flagship township of IOI Resort City under the new brand, Visit IOI Resort City.
Lee Yeow Seng, Group Chief Executive Officer of IOI Properties Group, shared, “The launch of ‘Visit IOI Resort City’ and the ‘Think Again’ campaign marks an exciting new chapter for us. We are eager to challenge the belief that there is nothing to do here and showcase how innovation and hospitality come together to create a dynamic destination for everyone.”
A highlight of the “Think Again” campaign is the first-ever 3D digital billboard to incorporate illusionary billboards in Malaysia, located at KLCC. This pioneering setup introduces an innovative three-part split-screen, where the left and right sections mimic traditional billboards. As the animation unfolds, these “physical” billboards seemingly launch products and elements into the central 3D screen, creating a seamless flow of vibrant 3D effects that showcase IOI Resort City’s attractions. This groundbreaking approach redefines outdoor advertising by blending traditional visuals with advanced 3D technology, offering audiences an unexpected and engaging experience that brings IOI Resort City’s diverse experiences to life in a captivating way.
This campaign aims to raise brand awareness, drive visitation to the destination, and establish IOI Resort City as the premier choice for both domestic and international tourists. They invite visitors to explore their new website, visitioiresortcity.com, to discover and learn about the multitude of activities available here.
Think Again! in Bukit Bintang
If there is a belief that there is nothing to do at IOI Resort City or that it is too far from Kuala Lumpur—Think Again! This campaign invites everyone to explore the vibrant experiences awaiting them. Utilizing dynamic digital and outdoor advertising, we aim to challenge common misconceptions and highlight the diverse activities IOI Resort City has to offer.
The effort also enhances connectivity to IOI Resort City, making travel easier for guests with the launch of new shuttle services from KLIA and Kuala Lumpur city center, along with a direct coach service from Suntec City, Singapore, starting November 15, 2024. Additionally, from November 1 to November 30, travelers using Grab to reach IOI Resort City can enjoy a RM 10 discount with their promo code, applicable for a minimum fare of RM 30.
“Connecting IOI Resort City to the world is a big-picture goal for IOI Properties Group. These shuttle and coach services are just the first part of their overall plan, and we will look into the continuity of the campaign to connect IOI Resort City to neighboring countries, perhaps Thailand, provided that these services prove sustainable,” explained Chris Chong Voon Fooi, Chief Operating Officer, Property Investment (Malaysia), IOI Properties Group.
The relaunch of Putrajaya Marriott Hotel, the first Marriott hotel in Malaysia, is set for November 14, 2024, following extensive renovations that enhance its luxury and sophistication. This repositioned hotel will be recognized as the premier destination for business, an international convention venue, and the center of social events, while also offering a welcoming space for leisure activities that connect friends and families. With its commitment to delivering exceptional experiences for both leisure and business travelers, the hotel features state-of-the-art meeting spaces, a resort style pool, a waterpark, along with scenic trails and sports amenities, making it a vibrant destination for all.
This campaign invites adventure and leisure seekers to save the date for various exciting events, including the highly anticipated IOI Wedding Fair at the IOI City Mall from November 20 to 24, 2024, followed by a Popcorn Run organized by GSC on December 1. Additionally, we will host the annual New Year’s Eve countdown party featuring a performance by a renowned Hong Kong singer, which will further strengthen their ties with the community and showcasing the vibrant experiences of IOI Resort City.
Meet OOLI OOLI: Visit IOI Resort City’s New Adventure Companion
Adding a lively touch to the “Think Again” campaign is their new mascot, OOLI OOLI! This spirited character loves to dance, embodying the fun and vibrant atmosphere we hope to cultivate at IOI Resort City. OOLI OOLI encourages everyone to uncover the hidden gems that make their destination unique, bringing joy and energy to every experience.
Tan Lee Fong, Cluster Director of Sales & Marketing, IOI Properties Group Marriott Bonvoy Hotels, IRC & Puchong, added, “We are committed to crafting innovative marketing strategies that truly resonate with Malaysians. Their upcoming initiatives will focus on engaging the community and challenging the perception that there’s nothing to do outside Kuala Lumpur. We want to ensure that everyone discovers the wealth of activities available at IOI Resort City. There’s so much more in the pipeline that we can’t wait to share!”
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