Virgin Holidays harnesses the power of social media with Trending Travel Guide

Virgin Holidays has launched the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing around 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist.

As the popularity of guidebooks fades and social media increasingly dictates travel choices, the digital platform enables today’s travellers to make the most of their holiday and visit the most-Insta-worthy hang-outs. The tool will enable travellers to get even more out of their holiday and avoid missing out on key experiences later.

“The world is a playground”

Joe Thompson, managing director at Virgin Holidays, said: “The world is a playground full of countless new recipes to try, pools to dive into and adventures to be shared. We want our customers to have incredible new experiences every time they go on holiday.”

Tracking social media conversations for hundreds of the most popular attractions in New York City, Orlando and Las Vegas, the high-tech platform offers a multi-dimensional guide.

The Trending Travel Guide features comprehensive blogs and reviews from local travel writers and influencers, written exclusively for Virgin Holidays. These expert contributors gather special insight and insider tips to help travellers squeeze the most out of their holiday experience.

“Harnessing the power of social media”

Thompson added: “The Trending Travel Guide has been developed to help people discover new and exciting experiences, by harnessing the power of social media. At Virgin Holidays, we believe in living life to the full and the Trending Travel Guide is here to put the most talked about itinerary items on travellers’ radars — all in one place.”

Virgin Holidays’ new digital platform harnesses the power of sophisticated social listening technology, Crimson Hexagon, to seamlessly analyse tens of thousands of social posts and deliver up-to-the-minute travel tips based on the most Instagram-worthy places.