Uber riders can now get the “Verified” badge even more easily through a new partnership with CLEAR, the secure identity company known for powering trusted experiences. The badge, part of Uber’s rider verification process, was designed to show drivers that riders on the platform underwent additional verification steps.
“Drivers tell us that knowing riders undergo these additional verification steps helps them feel safer,” said Roger Kaiser, head of safety at Uber. “We’ve also seen that verified riders tend to have fewer serious complaints from drivers. By leveraging CLEAR’s expertise in digital identity verification, we can streamline the process for their over 25 million Members to get the ‘Verified’ badge, which helps build a safer, more trusted platform.”
“At CLEAR, identity is foundational, and through our collaboration with Uber, we are enhancing the safety of millions of rides by offering drivers increased confidence in their riders’ identities,” said Jon Schlegel, chief security officer at CLEAR. “We are excited to extend that impact and help ensure a seamless and secure user experience for even more Uber riders nationwide.”
In response to requests from drivers to know more about who is getting in their car, Uber began piloting their rider verification program earlier this year in a handful of cities, including Chicago, Philadelphia, and Miami. In September, the program was expanded across the US. Once a rider has gone through the verification process, a “Verified” badge will be added to their profile. Drivers will see the badge on the trip request, giving them more information to decide if they want to accept the trip. Since expanding nationwide, nearly two-thirds of active Uber riders in the US are verified.
Now, this new partnership, which leverages CLEAR’s trusted brand and simple identity verification experience, will add an additional method to help even more riders get verified. CLEAR Members can easily verify their identity in the Uber app by going to their Account page, tapping the “Not Verified” badge, and selecting ‘Verify with CLEAR’. Once completed, a “Verified” badge will appear on their profile.
CLEAR and Uber are committed to safeguarding rider and driver privacy. Drivers will only have access to a rider’s first name, star rating, trip details, and the new “Verified” badge, ensuring transparency while maintaining privacy.
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