Türkiye, a premier destination for travellers worldwide, continues to see a remarkable surge in tourism from India. In the first 5 months of 2024, the number of Indian visitors reached an impressive 1,26,000, representing a 34% increase compared to the same period in 2023. This surge is notable against the backdrop of 2023, wherein Türkiye welcomed a total of 2,74,000 Indian tourists for the entire year. This significant growth highlights Türkiye’s ongoing appeal and its strategic efforts to attract more Indian tourists.
Indian tourists have shown a strong preference for a variety of tourism experiences in Türkiye. Many Indian visitors are exploring Türkiye’s rich cultural heritage, shopping, and dining experiences at their own pace as Free Independent Travellers (FITs). Several regions and cities in Türkiye have seen a notable increase in Indian tourists.
Istanbul, renowned for its historical landmarks, vibrant culture and unique gastronomic experiences, remains a top destination. Cappadocia, famous for its unique landscapes and hot air balloon rides, has also attracted many Indian visitors. Coastal areas such as Antalya and Bodrum, which are known for their stunning beaches and luxury resorts, are also popular for unique wedding ceremonies, honeymoons, luxurious celebrations, and events. Other destinations like Pamukkale, İzmir, and Alaçatı are known for their natural beauty and historical sites, drawing significant numbers of tourists.
This impressive growth is attributed to active promotion and PR activities in India, as well as successful collaborations with Indian stakeholders, including travel agents, corporates, and wedding planners. Earlier this year, Türkiye Tourism concluded a successful six-city India Roadshow in collaboration with the Travel Agents Association of India (TAAI). This initiative aimed to strengthen ties between the Indian travel trade and Turkish tourism, fostering collaboration and opening new horizons.
Türkiye has continued to work closely with Indian travel agents, with initiatives like the recently concluded OTOAI (Outbound Tour Operators Association of India) mega fam tour playing a significant role in promoting tourism. Held from June 30 to July 6, 2024, this initiative was dedicated to highlighting the myriad attractions of Türkiye to Indian travel agents. A total of 40 OTOAI members from across India participated in this exciting endeavor, representing diverse regions and tourism interests.
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