TUI UK&I to invite nearly 200 independent agents on an experience trip in 2024 

TUI UK&I is delighted to confirm details of their travel agent partner educational trips for 2024. The programme of immersive experiences named ‘TUI Wanderlust’ has been designed to give independent agents an insight into the broad range and unique TUI products. 

14 trips have been planned in total, with almost 200 agent spaces available. Agents will be able to set sail on a Marella Cruise, hit the slopes with Crystal Ski Holidays, enjoy the incredible views on a TUI Lakes and Mountains trip and immersive themselves on a TUI main beach destination.

To make sure the ‘TUI Wanderlust’ experiences have maximum impact, the Trade Relations Support team, headed up by Hayley Vaughan, has focused the program completely around TUI concepts and the customer journey.  The trips will contain fewer hotel visits, allowing agents time to immerse themselves fully in the concept so they understand what makes a TUI holiday so special.

Neil Swanson, Chief Marketing Officer, TUI UK&I, said: “Our aim is to foster a comprehensive understanding among agents showing the reasons behind our customers’ loyalty and repeated visits to our hotels. We strive to achieve this by actively engaging with independent agents and immersing them in TUI Wanderlust experiences.

”All our trips will be designed in a way to ensure agents will experience our concepts like a customer, so they are able to match their own customer types back to our broad  range of exclusive hotels and owned concepts. All trips will be supported by a relevant TUI expert who can upskill and train the agents on each hotel type and destination, as well as providing key insider knowledge.”