TUI reveals the 30 things Brits aren’t getting enough of

With more than a third of Brits (35%) admitting they aren’t getting enough sunshine, sleep (29%) and me-time (19%), new research shows we really are a nation of ‘never enough’.

TUI commissioned a survey to find out the top 30 things Brits aren’t getting enough off. Over 2,000 Brits were approached to reveal that exercise and fun sit high on the top 30 list of things that we aren’t getting enough of, closely followed by a holiday (33%) and laughter (19%).  The workplace seems to be a saturated place for wanting more, as time off (15%), praise (11%) and hours in the day are also amongst the things Brits don’t feel like they are getting enough of.

In fact, instead of money, nearly three quarters (69%) confess they get more of what they need on holiday. With just under a third (28 %) admitting holidays make their lives more enriched and feel that one a year just isn’t enough (67%). As a result of the pandemic, 39% would consider extending their holiday whilst out there and nearly half (46 %) are now considering going away to farther flung or more exotic holiday destinations or booking a longer trip. However, nearly four-tenths of those surveyed (39%) haven’t had a chance to get away in years.

The research goes on to suggest that this ‘never enough’ mentality is leaving people feeling deflated (24%) and fatigued (23%) – otherwise known as a Vitamin deficiency, a term TUI has created with symptoms including lack of tan, happiness and excitement and that holidays allow us to do all the things we simply don’t get enough of like lay-ins and fresh air.

The top 30 things Brits never get enough of:

Sunshine

Holidays

Sleep

Exercise

Money

Going out with friends

Cuddles

Fun

Fresh air

Laughter

Happiness

Me-time

Relaxation

Hours in the day

Lie-ins

Good luck

Fruit/vegetables

Nights out

Confidence

Love

Family-time

Time off

Screen-free time

Freedom

Vitamin C

Water

A bigger home

Mindfulness

Culture

Praise

The results also show that middle-aged Brits (aged between 45 and 54) feel they are in need of more holidays, coming in at number one in their top 30 list compared to number five for younger Brits (aged between 25 and 34). Men and women are in sync with their top two as both prioritise sunshine and holidays. The research is part of TUI’s new brand positioning ‘Live Happy’ which creates the moments that make people’s lives richer.