TUI integrates into Juniper Travel Technology XML porfolio to extend Tours & Activities distribution

TUI Group, one of the world’s leading tourism businesses, has extended its Tours & Activities distribution through connecting with Juniper Travel Technology, a global travel technology company specialising in online solutions and connectivity. Juniper TravelTech clients can now access and seamlessly integrate TUI’s portfolio of over 88,000 excursions, activities and attraction tickets, available in over 100 countries. Initially, TUI’s experiences portfolio will be available as a standalone catalogue, but in the future will be part of Juniper’s packaging and call centre modules. The synergy with Juniper Travel Technology continues the expansion of TUI’s digital distribution, and its strong and strategic growth in Tours & Activities.

“This cooperation is a win-win, enabling TUI and Juniper Travel Technology to expand their offering and reach new customers. A strong focus on our customers’ needs has driven us to build a highly curated portfolio of the world’s most relevant experiences, which we are delighted businesses can now seamlessly integrate through Juniper’s market-leading technology solutions.” Said Nishank Gopalkrishnan, Chief Business Officer of TUI Musement, the Tours & Activities division of TUI Group.

“We work with the best businesses and provide the best products; collaborating with TUI was therefore inevitable and we are delighted to offer their excursions, activities and attraction tickets to our clients. We have pioneered innovative and frictionless digital integration, and TUI is known the world over for its top-quality products and customer service – this is an exciting collaboration for both businesses.”  Said Juan Mateos, General Manager at Juniper Travel Technology.

In 2022, TUI sold over seven million experiences and is one of the largest organisations in the Tours & Activities industry. TUI’s portfolio of experiences can be integrated immediately, in its entirety or as a customised selection based on a business’ parameters, such as specific destinations or types of experiences. TUI has the largest product sourcing team in the Tours & Activities industry, and experiences are assessed against strict standards in terms of quality, Health & Safety and sustainability, including Green & Fair experiences, an industry first certification based on the criteria of the GSTC.