UK parents’ ultimate wish is to take their families to Disney World. Research from Sainsbury’s Bank Travel Insurance reveals parents are creating new family bucket lists – a list of dream experiences – which they wish to complete together.
Once-in-a-lifetime holidays top the bucket lists for families. Disney World (33%), going on a safari (24%) and trips to Lapland to visit Father Christmas (23%) are the experiences parents most want to give their children.
Karen Hogg, head of travel insurance at Sainsbury’s Bank said: “Holidays and taking part in a dream experience are clearly a top priority for UK families. That’s why travelling safely and ensuring you’ve got good quality travel insurance is a key consideration before embarking on a trip of a lifetime.”
Other popular wish-list experiences include diving in the Great Barrier Reef (14%), sailing down the Ganges (9%) and appearing on a TV show (9%), demonstrating the wide variety of ambitions that British parents have for their families.
The study shows that bucket lists are very important as three quarters (75%) of parents have a list of dream experiences for their families. However, having children does change what is on bucket lists for almost half (44%) of parents. Mums and dads are more safety conscious as almost a quarter (24%) of parents would now choose safer experiences for their bucket lists. The cost is also a priority for families as nearly a fifth (19%) consider cheaper activities.
The study also reveals that one in six (16%) parents wish to give their children experiences they never had. Parents also like to put their children first with almost one in five (19%) choosing experiences their children will enjoy more.
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