Trip.com aims to enhance its customer experience with GIATA content channel manager

GIATA, the global leader in hotel content solutions, and Trip.com, one of the leading online travel agencies in the world, have established a strategic partnership aimed at enriching the hotel booking experience for travellers.

This collaboration involves the integration into GIATA ìs Hotel Directory (or GIATA DRIVE), the hotel content channel manager by GIATA, into the Trip.com platform.

With more than 1.4 million hotels in 200 countries and regions, Trip.com has built an extensive hotel network and offers an outstanding choice of accommodation to its international customers. With its multilingual descriptive content tool for the hotels’ websites that delivers automatic translations in 25 languages, GIATA DRIVE will ensure consistent messaging and build guest confidence.

Thanks to the integration, travelers will gain access to a wider spectrum of high-quality hotel images, accurate facts, and detailed descriptions. The right content can transport a potential guest right into the heart of a hotel, triggering their desire to experience it firsthand.

The connection between GIATA DRIVE and Trip.Com will deliver top-notch travel content, increasing efficiency and reach: automation and standardization provided by GIATA solutions lead to time and cost savings for Trip.com in terms of content management and updates.

The integration of GIATA DRIVE into the Trip.Com platform is now live, providing users with immediate access to enhanced hotel content.