Trafalgar launches #agentsfirst strategy

Trafalgar has unveiled a new 2018 trade strategy called #agentsfirst. 

The guided holiday operator has undertaken a review of feedback from the trade and improved the sales process by developing a suite of tools.

The 2018 #agentsfirst campaign includes:

· A standalone 2018 Worldwide brochure for the first time in four years, collating holidays across Europe, the Americas, South Africa, Asia and Australasia that most appeal to UK customers.

· The assurance of 100% Definite Departures on all 2018 Discoveries and 2017/18 Autumn, Winter Spring journeys in Europe and Britain that aims to provide peace of mind for customers and confidence for agents when closing sales.

· A new, responsive web booking engine and a new agent site that will speed up response times for the trade.

· An expansion of Trafalgar’s Urban Explorer series to include Madrid and Berlin, meaning that travellers can combine business trips with leisure, with Trafalgar now serving six of Europe’s leading convention cities.

Commenting on the #agentsfirst initiative, Ruth Hilton, sales & business development director at Trafalgar said:

“We’ve had an extremely successful 2017, for which we extend a huge thank you to our partners for the critical part they played. In responding to their honest feedback, we pledge to make 2018 even more effortless, fun and successful for them, thanks to the tools we’re equipping them with. Watch this space for more information about our 10% Early Payment Discount, an enhanced brochure, a new agent site, an expanded range of itineraries and countless opportunities to sell and earn more. Rest assured that when it comes to delivering simply the best holiday for your clients, our goal is to provide the real deal, without either of you having to worry about a single thing.”

The 2018 Worldwide offering features 10 new itineraries.