TourOperatorLand.com & OpenTable® Make it Easier for Operators to Book Group Dining
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Sausalito, CA –
Tour operators and travel planners who’ve had trouble finding restaurants that cater to groups can now access more than 42,000 group friendly dining locations through a special partnership between OpenTable.comand TourOperatorLand.com, a B2B website that aggregates travel trade content for more than 90 destinations so travel planners can find it all in one place.
All major city portals on TourOperatorLand.com now include an “OpenTable® Group Dining” button that connects directly to the restaurants that offers dining for groups of 10 or more.
“Baby boomers and student groups are driving group growth in group travel, while, at the same time, Food tourism has exploded and is now a force in selecting a destination,” stated Jake Steinman, founder and CEO of NAJ Group, the parent company of TourOperatorLand.com.
The private dining section on OpenTable® is only available to the travel trade through TourOperatorLand.com-a site that is completely free and is used by over 4,500 travel buyers.
“Until now, operators were limited to a small group of mostly chain restaurants that they find at industry trade shows,” explained Steinman. “Our destinations tell us that they have to field scores of requests each year about this, and many are prevented from placing them on their websites for political reasons.”
To illustrate the scope of choices available to operators through OpenTable®,
Betsy Cooper, TourOperatorland.com‘s engagement strategist, pointed out that “Operators are able to sort group friendly restaurants by cuisine, price range, unique features, space availability for special events such as receptions and parties, and location. They can also use the site’s dedicated link to discuss special needs with any restaurant.”