Tourism Malaysia holds Malaysia Midnight Sale 2024

Tourism Malaysia successfully held its first-ever Malaysia Midnight Sale 2024, in collaboration with Mastercard, Paradigm Mall Johor Bahru, and GCH Retail (Malaysia) Sdn Bhd.

The inaugural Malaysia Midnight Sale ran from 30th October to 2nd November, providing both local and foreign tourists with a unique opportunity to shop late into the night. 

Shoppers took advantage of the opportunity to score exclusive deals, discounts, and special giveaways from participating retailers.

Tourism Malaysia director-general Manoharan Periasamy emphasised the importance of attracting tourists, particularly from Singapore, stating: “We hope this campaign will entice visitors from Singapore to extend their stay in Johor Bahru, supporting local businesses and contributing to the local economy.”

This initiative likewise marked the beginning of the Malaysian Year-End Sale, which will run from 15th November 2024, to 1st January 2025, and is designed to support the Visit Malaysia Year 2026 campaign by invigorating the shopping tourism sector and attracting international visitors.

Multiple venues and activities

The event kicked off at Paradigm Mall Johor Bahru on 30th and 31st October 2024. Known as one of the largest shopping centres in southern Malaysia, Paradigm Mall is ideally located near Johor Bahru City and Singapore, making it a prime venue for this large-scale event.

From 1st to 2nd November 2024, the sale made its way to GCH Retail outlets around Johor Bahru, including Mercato Garden Square, Mercato Plaza Pelangi, and several Giant stores. Daily shopping hours began at 10:00 AM, with the biggest discounts of up to 80 percent available between 10:00 PM till midnight.

Aside from shopping, visitors encountered a variety of activities catering to all age groups, including exhibitions featuring travel packages, live performances, hourly lucky draws, local fruit festivals, and children’s entertainment.

Additionally, 10 hotels around Johor Bahru, namely the Ramada Straits Johor, Trinidad Suites Johor, Shama Suasana Johor Bahru, Holiday Inn Johor Bahru, Opero Hotel Southkey Johor Bahru, Hyatt Place Johor Bahru, Holiday Villa Hotel Johor Bahru, Thistle Johor Bahru, Grand Paragon Johor Bahru, and Trove Johor Bahru, offered special room rates with discounts of up to 72 percent, encouraging tourists to extend their stay.