Tourism Malaysia announced a unique collaboration with Winning Moves, as the two entities team up to produce a special Kuala Lumpur edition of the iconic board game MONOPOLY.
Set to be released by the end of this year in time for the Visit Malaysia 2026 (VM2026) campaign the latest iteration of MONOPOLY will feature iconic attractions from the Malaysian capital, serving as a unique way for tourists to connect with the country’s rich heritage.
Tourism Malaysia’s director-general Manoharan Periasamy said: “We’re excited to partner with Monopoly to bring a piece of Kuala Lumpur to life through this interactive board game. Hence, this collaboration allows us to reach a wider audience and inspire future travelers by sharing the beauty and adventure of Kuala Lumpur in a completely new way.”
A unique approach to tourism promotion
This initiative not only ignites curiosity about Kuala Lumpur’s diverse landscapes, lively culture and dynamic communities but also motivates more visitors to explore the city.
By promoting Kuala Lumpur through this collaboration, this will serve as a significant step forward in achieving the goals of Visit Malaysia 2026 (VM2026).
Winning Moves’ partnerships manager Jennifer Lau explained that the Kuala Lumpur edition will not only highlight the city’s landmarks, but also celebrate its unique identity and vibrant energy.
She said: “We’re excited to work with local stakeholders to make this edition a true reflection of the city.”
