The Tourism Authority of Thailand (TAT) announced that it is bringing the best that Thailand has to offer to India via Amazing Thailand Fest @ Chennai.
The event runs from 27 to 29 September at the Central Atrium of the Express Avenue Mall in Chennai, India, and is supported by the Royal Thai Consulate General, Thai Trade Center, Commercial Section, and the Board of Investment of Thailand (BOI) in Chennai.
The Amazing Thailand Fest offers a variety of activities revolving around five “Must Do” experiences in the country: Must Taste, Must Try, Must Buy, Must Seek, and Must See. These were designed to create lasting impressions and convey Thailand’s soft power to would-be travellers.
These activities are spread throughout various zones, including a tourism information booth from TAT and Team Thailand, a zone featuring contemporary Thai fashion and the historical connections between Thai and Indian fabrics, a zone with a green screen where visitors may take pictures in different Thai locations, and a Muay Thai zone showcasing the globally-renowned martial art.
Economic stimulation via tourism
TAT governor Thapanee Kiatphaibool said of the event: “The Amazing Thailand Fest presents our strategy to expand Thailand’s reach to other Indian cities and strengthens the good relations between Thailand and India through tourism and cultural exchange. [The event supports] the government’s vision to stimulate the Thai economy through tourism.”
India is one of Thailand’s top five visitor markets. The number of Indian tourists for this year is set to reach around 1.7 million this year, depending on several factors that include Thailand’s visa exemption which allows Indian travellers to visit for tourism and short-term business engagements for a period of 60 days.
