Tourism Authority of Thailand shows off the country’s best at SATTE 2025

The Tourism Authority of Thailand (TAT) showcased Thailand’s tourism potential at the South Asia Travel and Tourism Exchange (SATTE) 2025.

The event was staged from 19th to 21st February at Yashobhoomi – India International Convention and Expo Centre. 

For its 16th consecutive year at SATTE, TAT highlighted Thailand’s diverse travel experiences in order to strengthen its appeal among Indian travellers.

As India’s largest travel and tourism fair, SATTE 2025 is set to welcome over 35,000 visitors and 1,400 exhibitors.

The Thailand Stand, spanning 300 square metres, featured three zones: an information area, a business networking space, and an interactive cultural demonstration area showcasing Thai art and culture.

The stand was jointly presented by 50 Thai tourism businesses, facilitating business-to-business (B2B) engagements and collaborations.

A solid platform for tourism promotion

TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai emphasised the significance of the event.

In a statement, she declared: “SATTE 2025 is a vital platform for Thai tourism operators to foster business opportunities, introduce new travel products, and promote exclusive packages tailored to Indian tourists. It strengthens Thailand’s position as a premier destination under the globally recognised ‘Amazing Thailand’ brand, aligning with the ‘Amazing Thailand Grand Tourism and Sports Year’ initiative.”

India remains one of Thailand’s fastest-growing tourism markets, with 2,129,149 Indian visitors recorded in 2024, a 30.74 percent increase from 2023. 

This surge is attributed to Thailand’s visa exemption policy, allowing stays of up to 60 days, along with extensive air connectivity offering 2.93 million seats in 2024, nearly a full recovery to pre-pandemic levels.

With a target of 2.3 million Indian arrivals in 2025, TAT is actively expanding its marketing efforts to cater to key traveller segments, including families, luxury leisure, weddings and celebrations, and golf tourism.

Flagship initiatives

As part of its strategic initiatives, TAT has launched two flagship projects for Indian travellers. 

The ‘Living it Up in Thailand’ campaign promotes cultural, culinary, and adventure experiences for Indian millennials through collaborations with travel platforms such as Clear Trip and Akbar Holidays. 

Meanwhile, the ‘Celebrations with Care and Inner Shine’ campaign targets India’s growing wedding and anniversary travel market by engaging wedding planners and party organisers with exclusive promotions and familiarisation trips.

Thailand continues to attract Indian travellers with its diverse experiences, world-class hospitality, and strong connectivity. 

Bangkok, Chon Buri, Phuket, Krabi, and Surat Thani remain top destinations, while emerging favourites include Ko Samui, Ko Tao, Ko Pha-ngan, Phang-nga, Rayong, and Chiang Rai. 

Popular activities among Indian visitors include beach experiences, Thai cuisine, nightlife, wellness retreats, and heritage tours, with an average spend of 34,920 Baht per trip and an average stay of 6.58 nights.