Tourism Authority of Thailand launches TAT Connex influencer marketing platform

The Tourism Authority of Thailand (TAT) officially launched TAT Connex, an influencer marketing platform, as it ramps up its drive towards digitally transforming its promotional initiatives.

According to TAT governor Thapanee Kiatphaibool, TAT Connex was created to help businesses in the tourism industry to boost their brand visibility whilst inspiring both domestic and foreign travellers to explore Thailand and stimulating higher tourism spending at different locations within the country.

Kiatphaibool said: “TAT Connex will undoubtedly become an effective tool for Thai tourism businesses and will help stimulate more travel to destinations across Thailand. [Also,] this project underscores our strategy to apply full digital transformation to take the Thai tourism industry to greater heights.”

The TAT Connex platform is accessible through a mobile application for both Android and iOS devices, as well as its official website. All these were activated earlier this month, and advanced registration offered to both businesses and online influencers.

Who can use TAT Connex?

TAT Connex welcomes all local and international key opinion leaders (KOLs), influencers, bloggers, mainstream media, as well as celebrities to connect with tourism-centric businesses in ten categories.

The current lineup of business types is made up of restaurants and diners, hotel accommodation and homestays, transportation, recreational activities and tourist attractions, travel agencies, health and beauty, department stores and shopping centres, MICE and entertainment or leisure venues, and specialised retail.

The platform enables users to establish business partnerships and take advantage of built-in functions for real-time campaign tracking and data analysis via social media platforms like Facebook, Instagram, TikTok, and X. 

TAT Connex is currently available in Thai and English, and is free of charge for all users.