Tourism Authority of Thailand launches Amazing Thailand Passport Privileges initiative

The Tourism Authority of Thailand (TAT) is set to amaze visitors to the country with its latest promotional initiative: the Amazing Thailand Passport Privileges.

Slated to run between 1st November and 16th December 2024, the initiative offers tourists a world of  fantastic experiences in terms of shopping and tourism services throughout the country.

This new initiative is a key element under the WOW! Thailand Passport Privileges campaign which aims to boost income for the tourism industry, stimulate the economy and enhance the good image of Thai tourism services.

According to TAT governor Thapanee Kiatphaibool, Amazing Thailand Passport Privileges is a response to the government’s tourism stimulus policy, As a result, TAT is continuously implementing strategies and promotions to stimulate tourism recovery in the post-pandemic era. 

Kiatphaibool said: “Emphasis is placed on boosting tourist spending, especially in the Hidden Gem Cities. In this connection, the Amazing Thailand Passport Privileges project is aimed to boost foreign arrivals to achieve this year’s target of 36.7 million visitors.”

Tourism Council of Thailand president Chamnan Srisawat added: “The Amazing Thailand Passport Privileges project offers discounts and special deals at more than 300 establishments, including department stores, shopping centres, credit cards, airlines, restaurants and diners, accommodation, and health and beauty centres. Tourists can simply present their passports to receive special privileges.”

Special benefits under the initiative are designed to elevate travel experiences in Thailand for tourists from both short-haul markets like China, South Korea, Japan, Taiwan, Indonesia, and Malaysia; as well as long-haul markets such as the UK, US, Canada, and Europe.

Participating establishments include Central Sriracha Shopping Mall, Sri Panwa Hotel, Phuket Luxury Pool Villa, Best Western Patong Beach Hotel, InterContinental Bangkok Sukhumvit, Masumi Spa Chiang Mai, Amara Bangkok, and Kacha Resort Koh Chang, among others.

A four-fold endeavour

The Amazing Thailand Passport Privileges is made up of four key activities.

Must Do Souvenirs: From Heart to hands aims to give away 10,000 souvenirs based on the Must-Do in Thailand concept to foreign tourists arriving at three of Thailand’s international airports: Suvarnabhumi, Don Mueang, and Phuket.

The WOW Thailand: Must Do Package activity, on the other hand, offers discounts and special privileges for the first 10,000 foreign tourists to Thailand. Note that these must complete the online registration in order to redeem the privileges which may be used at participating establishments.

The WOW Thailand: Lucky Number activity offers a total of 20 holiday packages, valued at 700,000 Baht in total, for every 10,000 tourists to Thailand, from the 10,000th, 20,000th to 200,000th tourists. Each package, valued at 35,000 Baht, comprises domestic air tickets and discounts on accommodation, restaurants, and activities.

The WOW Thailand: Big Surprise! activity awards the grand prize, valued at 300,000 Baht, for the lucky winner who completes the questionnaire through a random picker.