The travel and luggage experts at Bounce analysed the view counts of popular travel destination hashtags to reveal the most popular destinations on TikTok.
Top 10 TikTok Travel Destinations – 2023
| Rank | Destination | Country | Hashtag | Number of TikTok Views |
| 1 | Dubai | United Arab Emirates | #Dubai | 140.4 B |
| 2 | New York City | United States | #NYC | 101.8 B |
| 3 | London | United Kingdom | #London | 72.8 B |
| 4 | Paris | France | #Paris | 68.0 B |
| 5 | Istanbul | Turkey | #Istanbul | 55.4 B |
| 6 | Miami | United States | #Miami | 48.1 B |
| 7 | Los Angeles | United States | #LosAngeles | 36.1 B |
| 8 | Madrid | Spain | #Madrid | 34.7 B |
| 9 | Bali | Indonesia | #Bali | 32.6 B |
| 10 | Chicago | United States | #Chicago | 32.3 B |
- Dubai – United Arab Emirates | #Dubai: 140.4 B views
If you like a vacation with golden beaches, futuristic architecture, and traditional Arabic culture, then Dubai is the place for you. Dubai continues to top the list of TikTok’s hottest travel destinations for the second year, with TikTok videos using #Dubai increasing by 72%.
- New York City – United States | #NYC: 101.8 B views
New York City is the heart of diverse cultures, a bustling center, and world-class shows. It’s no surprise to see New York City maintaining its spot from last year’s study as the second-most popular TikTok travel hotspot. Rising in popularity, views for TikTok videos using the hashtag #NYC have increased by 71% since last year’s study when we recorded the total views as 59.5 billion.
- London – United Kingdom | #London: 72.8 B views
Rounding off our top three hottest travel spots according to TikTok, London proves its popularity isn’t going anywhere fast. The city is home to unmatched nightlife, natural spaces, and a myriad of traditional British pubs. Views for TikTok videos tagged with #London have increased by 98% from 36.8 billion since our study last year.
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