Top 10 most-watched countries on TikTok in 2023

Bounce has compiled a list of 193 countries and recorded the total number of views each country’s hashtag had received on TikTok to reveal the most-watched countries on TikTok in 2023. You can view the full research here:

The Top 10 most-watched countries on TikTok in 2023:

The USA is one of the most diverse countries in the world, with landscapes ranging from desert caves to palm tree beaches and ice-capped mountains. The United States tops the list of TikTok’s favourite countries to travel to, with over 357.4 billion views on the app. TikTok videos tagged with #USA show the country’s culture, tasty cuisines, and live music scene.

Mexico’s famous hot beaches, Mayan ruins, and mouth-watering street food attract travellers from all over the world, all seeking a tropical paradise getaway. It’s no surprise that Mexico has over 348.9 billion views on TikTok, with videos highlighting Chichen Itza, luxury beachside hotels, and modern shopping centres. On TikTok, Mexico is the second-most-popular country to visit overall.

There’s more to Argentina than just Buenos Aires and Tango. The home of Mate and Steak also offers travellers mountainscape views and mindblowing national parks. The South American nation received 217 billion views on TikTok, completing our top three. TikTok videos tagged with #Argentina showcase the nation’s football culture, natural landscapes, and vibrant festivals.

Further study insights: 

• The least-watched country on TikTok in 2023 is Venezuela with 68.8B views in 2023
• The most-watched destination on TikTok in 2023 is Dubai with 140.4B views
• The top viral travel influencer on TikTok in 2023 is  Alex Ojeda with 8.3million followers