Top 10 most popular countries the Brits want to visit in 2024

Türkiye comes in at the top spot on where Brits intend to travel. The team at Bounce have analysed Google searches over the last three months to find the most desired destinations and how these destinations compare to the previous year to predict the most popular countries Brits intend to visit in 2024.

The top 10 most popular countries to visit in 2024

The top predicted most popular country to visit this year is Türkiye, with 102,900 Google searches. Thanks to the rich history and culture of cities like the capital, Istanbul, and the year-round sunny weather and warm beaches of Antalya, Türkiye can be crowned the most popular vacation destination for Brits in the new year. The country received more than 100,000 total searches over the last three months of 2023.

The second predicted most popular country to visit this year is Iceland, with 95,200 Google searches. While some Brits vacation to escape the winter freeze, many embrace the colder climate and plan trips to Iceland. With its vibrant culture and proximity to Iceland’s natural wonders, the capital, Reykjavik, is a popular city break destination. Winter is also the best time to see one of Iceland’s most popular attractions, the northern lights.

The third predicted most popular country to visit in 2024 is Greece, with 70,700 Google searches. The Mediterranean nation is popular with British tourists thanks to the warm climate over winter, especially in southern cities like Heraklion, where it can reach up to 18ºC in December. It’s also perfect if you’re a culture vulture, as the capital, Athens, is home to ancient landmarks and over 80 museums.

Further study insights: 

• The predicted most popular city to visit in 2024 is Amsterdam, with 150,300 Google searches.
• The country rising in popularity the most is Albania, with a 113% increase in Google searches
• The city rising in popularity the most is Kraków, with a 310.3% increase in Google searches.