When a location is recognised as a World Heritage site, it marks it as a site of great cultural value. But which sites are the most popular of all, and which should you be adding to your bucket list?
In time for summer, Betway has revealed the most Instagrammed World Heritage sites around the world from a seedlist of the most popular locations.
The Grand Canyon is the most Instagrammed natural World Heritage site in the world. With almost 4.3 million hashtags, it might not come as a surprise that the Grand Canyon is the most Instagrammed natural World Heritage site in the world. Attracting 4.73 million visitors in 2022, people from all over the world travel to see this popular geological phenomenon.
The Amalfi Coast comes in second place with 3.7 million hashtags on Instagram, followed by Yosemite National Park with 3.4 million hashtags.
Rank |
Natural Heritage Site |
Country |
No. of Instagram hashtags |
1 |
Grand Canyon |
United States |
4,268,576 |
2 |
Costiera Amalfitana (Amalfi Coast) |
Italy |
3,660,185 |
3 |
Yosemite National Park |
United States |
3,403,100 |
4 |
Dolomites |
Italy |
3,164,818 |
5 |
Yellowstone |
United States |
2,169,670 |
6 |
Everglades |
United States |
820,407 |
7 |
Amsterdam Canal |
The Netherlands |
604,323 |
8 |
Plitvice Lakes |
Croatia |
394,766 |
9 |
Wadden Sea |
North Sea |
96,897 |
10 |
Thingvellir |
Iceland |
94,979 |
The United States is revealed to be the most popular place for seeing natural wonders with four of the top 10 most Instagrammed natural World Heritage sites being location in the nation.
The Taj Mahal is the world’s most Instagrammed cultural World Heritage site
With 2.4 million hashtags, the Taj Mahal ranks as the most Instagrammed cultural World Heritage Site. Built in the 17th century, the iconic mausoleum is a must see for travellers venturing to the East.
Meanwhile, the beautiful palace of Versailles comes in second place with 2.3 million Instagram hashtags. The Statue of Liberty, a globally recognised symbol of freedom, comes in third place with almost 2.3 million hashtags.
Rank |
Cultural site |
Country |
No. of Instagram hashtags |
1 |
Taj Mahal |
India |
2,391,689 |
2 |
Versailles |
France |
2,299,794 |
3 |
Statue of Liberty |
United States |
2,256,201 |
4 |
Machu Picchu |
Peru |
2,213,736 |
5 |
Petra |
Jordan |
1,688,229 |
6 |
Angkor Wat |
Cambodia |
1,647,787 |
7 |
Acropolis |
Greece |
1,565,916 |
8 |
Chichen-Itza |
Mexico |
1,070,985 |
9 |
Sydney Opera House |
Australia |
1,014,401 |
10 |
Stonehenge |
United Kingdom |
883,559 |
Istanbul is the most Instagrammed World Heritage city with over 124 million hashtags
Analysing the most popular cities on Instagram with World Heritage status, Istanbul is the most Instagrammed of all with 124.3 million hashtags. The most populated European city, Istanbul is reflective of many rich cultural influences and must-see attractions such as the Hagia Sophia and the Blue Mosque.
Home to iconic sites such as the Vatican City, the Trevi Fountain and the Colosseum, Rome comes in second place with 29.5 million Instagram hashtags. A popular city break destination for Europeans, Prague comes in third with 18.5 million hashtags.
Rank |
City |
Country |
No. of Instagram hashtags |
1 |
Istanbul |
Turkey |
124,261,014 |
2 |
Rome |
Italy |
29,489,423 |
3 |
Prague |
Czech Republic |
18,467,390 |
4 |
Vienna |
Austria |
15,959,421 |
5 |
Budapest |
Hungary |
15,676,006 |
6 |
Lima |
Peru |
13,250,351 |
7 |
Warsaw |
Poland |
13,117,497 |
8 |
Florence |
Italy |
11,437,549 |
9 |
Edinburgh |
United Kingdom |
10,914,978 |
10 |
Lyon |
France |
10,554,721 |
What destinations will you be adding to you list in 2023?
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