TOCA to partner with MLS to bring TOCA Social to the U.S

TOCA Football (TOCA), the world’s first technology-enabled soccer experience company, announced their plan to partner with Major League Soccer (MLS) to bring TOCA Social to the U.S. in advance of the World Cup. TOCA Social Dallas is set to open at The Colony’s Grandscape in the Dallas-Fort Worth Area in the summer of 2025.

TOCA Social combines the best of soccer, entertainment and world-class dining, creating a unique and immersive experience for players of all ages and skill levels. With state-of-the-art venue and innovative soccer-based games, TOCA Social aims to revolutionize how fans engage with the sport. TOCA Social Dallas will be the first venue in the U.S., setting the stage for a nationwide expansion.

The first TOCA Social venue opened in London to huge success and was recently named winner of the 2024 Tripadvisor Travellers’ Choice Awards. The second venue opened in Birmingham, England this June. In addition, TOCA announced a joint venture with Unibail-Rodamco-Westfield to expand TOCA Social venues throughout Europe and a franchise deal with Ventura Entertainment to open TOCA Social venues across Mexico.

“We are thrilled to welcome TOCA Social to Grandscape and the Dallas community,” said Jeff Lind, President of Grandscape. “Their unique and exciting experience is a perfect addition to our already diverse array of entertainment options. We cannot wait for our guests to experience the thrill of soccer at TOCA’s state-of-the-art venue.”

TOCA Social Dallas is the beginning of a planned expansion across major U.S. cities, as TOCA aims to bring its unique blend of soccer and entertainment to a wider audience. TOCA already operates 5 TOCA Soccer Centers in the Dallas-Fort Worth Area and has a strategic partnership with MLS club, FC Dallas.

“We are thrilled to open our first American TOCA Social in Dallas,” said Yoshi Maruyama, CEO of TOCA. “Dallas is an amazing market with a deep passion for soccer and entertainment. As a host of the World Cup and building on TOCA’s existing presence and partnership with FC Dallas, it is the perfect location to showcase TOCA Social. Our goal is to create unforgettable experiences that blend soccer, technology, and social entertainment.”

The announcement of TOCA Social arrives during a momentous period for MLS, with North America serving as the epicenter of the sport, playing host to key events including the CONMEBOL Copa America USA 2024, FIFA Club World Cup 2025, and FIFA World Cup taking place in 2026.