New research reveals Barcelona as the most popular destination for travellers seeking adventure through Tik Tok this summer with over 25B views. A new study from Cruise Croatia reveals a guide of the current most popular destinations on TikTok with Barcelona topping the list with 25 billion views.
As affirmed by Google’s Senior Vice President Prabhakar Raghavan, TikTok has become the go-to source for information among 40% of Gen Z, surpassing traditional search engines.
The study analysed 155 different countries and the search trends of travellers on TikTok over a 4-month period (March 5th 2023 to July 3rd 2023) using hashtags #DESTINATION and #DESTINATIONtravel.
Here are the top 10 most viewed destinations
Contrary to previous studies that labelled Dubai as the top-searched destination on TikTok, Cruise Croatia’s current research, based on the latest data, places Dubai at 28th on the list in the past 4 months.
While overall views indicate popularity, our research goes beyond providing real-time travel destinations.
The data in this study reflects the rapidly evolving trends of TikTok users, offering valuable insights into current travel preferences, ultimately aiding 76% of users who say TikTok inspires them to travel (tiktok.com).
Overall Key Findings
- Topping the charts as the most viewed destination on TikTok is Barcelona, Spain, with 24 billion views and counting.
| Rank | City | Country | Total views over 120 day period: | Hashtag 1 | No. Views: | Hashtag 2 | No. Views: |
| 1 | Barcelona | Spain | 24,033,000,000 | #barcelona | 24,000,000,000 | #barcelonatravel | 33,000,000 |
| 2 | New York City | United States | 18,027,000,000 | #nyc | 18,000,000,000 | #newyorkcitytravel | 27,000,000 |
| 3 | Paris | France | 16,090,000,000 | #paris | 16,000,000,000 | #paristravel | 90,000,000 |
| 4 | London | United Kingdom | 15,051,000,000 | #london | 15,000,000,000 | #londontravel | 51,000,000 |
| 5 | Istanbul | Turkey | 9,005,000,000 | #istanbul | 9,000,000,000 | #istanbultravel | 5,000,000 |
| 6 | Madrid | Spain | 9,004,000,000 | #madrid | 9,000,000,000 | #madridtravel | 4,000,000 |
| 7 | Lima | Peru | 7,000,165,000 | #lima | 7,000,000,000 | #limatravel | 165,000 |
| 8 | Jakarta | Indonesia | 5,000,683,000 | #jakarta | 5,000,000,000 | #jakartatravel | 683,000 |
| 9 | Tokyo | Japan | 4,068,000,000 | #tokyo | 4,000,000,000 | #tokyotravel | 68,000,000 |
| 10 | Singapore | Singapore | 4,028,000,000 | #singapore | 4,000,000,000 | #singaporetravel | 28,000,000 |
Amongst the top listed cities are Barcelona, New York City and Paris.
- Barcelona
- The city’s event-packed schedule, including Sonar Festival, the Barcelona marathon, and the Spanish Grand Prix, contributes to its soaring popularity.
- The annual San Joan festival celebrated during the longest day of the year adds to the city’s magnetic charm.
- TikTok users are actively engaging with the hashtag ‘#barcelonathingstodo,’ seeking unique activities for their upcoming trips.
- New York City:
- TikTok users are flocking to see the inside scoop on NYC living, with the hashtag ‘#nycapartment’ reaching an astounding 554 million views.
- The city’s allure lies in its diverse boroughs, iconic landmarks such as the Empire State Building, and the Gossip Girl reboot that reignited Manhattan dreams.
- As summer approaches, travellers turn to TikTok to plan their NYC adventures with tips from the locals themselves.
- Paris:
- The City of Love continues to capture hearts worldwide, with the recent release of Netflix’s Emily In Paris series sparking social media buzz.
- The city’s reputation as a fashion capital, culminating in fashion week events generating over 95 million viewson livestream, has users eagerly planning their Parisian excursions.
Graham, Co-Founder of Cruise Croatia, shares his insights: “TikTok has become an invaluable source for travel inspiration. Our research highlights the destinations that resonate most with travellers, providing a glimpse into the hottest spots to explore in 2023 using accurate and the most up-to-date data”
