Thomson unveils a new style of travel store

Thomson has opened a new flagship store at INTU Merry Hill in Dudley which introduces new technology, such as virtual reality headsets, to bring the holiday to life for its customers in store.

This new addition to the company’s retail estate has been designed with customers’ and colleagues’ feedback, with a view to enhancing the customer’s booking experience.

Due to demand, digital interactive maps have now been rolled out for use by all customers rather than there only being one at the front of the store.

The interactive and touch screen maps help customers search for and narrow down their holiday choices, showing videos of resorts and hotels.

In a first for Thomson, visitors to the brand new store will be able to immerse themselves using virtual reality headsets which will allow them to enjoy a range of ‘taster’ experiences, such as a trip onboard the TUI Discovery cruise or viewing premium seats on 787 Dreamliners, all without leaving the store.

Within the new store customers will also have the option to use self-service computers to print boarding passes, do advanced passenger information and to pay off any balances with the team of retail advisors on hand to answer questions.

Alternatively, the dedicated team in store can offer a personalised holiday planning service and can take care of the entire holiday booking process.

A new appointment reservation system will also debut at the Thomson store in Merry Hill.

After being greeted by an expert travel advisor when entering the store, customers can choose an allocated time, continue their shopping and return for their dedicated slot.

A specialist currency ATM stocking Euros and Dollars alongside Pounds Sterling will also be installed and allows customers to withdraw their own travel money. This will feature alongside the travel money desk where customers can order any other currency requirements.

The launch begins a weekend-long event which will offer discounts and special offers to holidaymakers in the local area.

Helen Caron, distribution and cruise director for TUI UK & I said: “We’re delighted to be able to offer a new and improved store to help our agents provide a state-of-the-art booking service to our customers.

“This flagship store launch underlines our commitment to retail and we are really excited to welcome people into the store to come and see what’s new and how our expert advisors can help them find their perfect holiday with the same great service and improved technology.”