Thomas Cook India turns towards loyalty programmes, joins hands with PAYBACK

Thomas Cook (India) has partnered with PAYBACK India, the country’s largest multi-brand rewards and loyalty programme, to offer attractive loyalty benefits to its customers – enabling them earn and redeem points on every Thomas Cook holiday purchase; additionally, earn points via spends on PAYBACK India’s partners (across leading brands including American Express, ICICI Bank, Big Bazaar, Central, Hindustan Petroleum, BookMyShow, Amazon, Flipkart etc.) to redeem and save on their next holiday booking with Thomas Cook India.

This alliance serves to extend Thomas Cook India’s reach to PAYBACK’s 100 million+ member base, giving this new set of customers the benefit of redeeming points on Thomas Cook India’s extensive range of domestic and international holidays.

According to a recent KPMG International report, 84% Indian respondents believe in loyalty programmes and are more likely to buy new products offered by a company. Thomas Cook India’s partnership with PAYBACK India, therefore, aims to create a symbiotic universe of consumer loyalty and rewards across multiple touch points in the customer’s journey.

Consumer benefits of the Thomas Cook – PAYBACK India partnership includes:

• Earn 8 PAYBACK points on every Rs. 100 spent on a Thomas Cook Holiday booking
• Redeem PAYBACK points against your next holiday purchase with Thomas Cook
• Earn/Redeem points across PAYBACK India’s wide range of in-store/online partners and on a Thomas Cook Holiday – across India and International tours

Abraham Alapatt, president and group head of marketing, service quality, value added services and innovation in Thomas Cook (India) said: “In line with our ‘customer first’ strategy, we aim to create exceptional value and deliver consistent customer delight. And so, in a market cluttered with standalone loyalty offers, we are delighted to announce our partnership with PAYBACK India, the country’s largest multi-brand loyalty programme to benefit customers by earning on every holiday booking and saving on the next; also empowering PAYBACK’s members with the advantage of redeeming their points across our range of attractive Thomas Cook India and international holidays.”

Rijish Raghavan, chief operating officer of PAYBACK India said: “With this new deal, PAYBACK India further deepens its footprint in the travel industry. PAYBACK loyalty has always been about customer engagement, experience and rewards and in the post-Covid world, the essence of customer loyalty has only strengthened. Travel has been an important category for PAYBACK members and hence a relevant business vertical for us.”