Third International Wellness Tourism Expo to focus on evolving trends in the sector

With global wellness tourism set onto a transformative path shaped by unique and evolving demands, the upcoming third International Wellness Tourism Expo (iWT) casts the spotlight on the changing preferences of today’s travellers.

That said, it considers how, instead of the usual relaxing vacations, travellers are now looking for experiences that are unique and healing.

Travellers also want such retreats to have a holistic approach, soothing both the mind and body to improve their health in general.

Organised by RX Japan Ltd, the 2025 show is slated for 25th to 27th June at Tokyo Big Sight.

iWT 2025 occurs concurrently with the 2nd Tourism Marketing Expo and the International Tourism Tradeshow.

Investing in mental wellness through curated travel

In the past year, there was a notable increase among those travelling to improve their mental health, particularly after the stresses of the pandemic era.

Aside from fulfilling the desire to feel physical freedom and mobility after the lockdown, there was a significant need to enhance mental well-being.

This increase was also driven by daily stressors which include the rapid pace of urban living, difficult work environments, and a sincere wish for personal recovery following a burnout.

That said, retreats offering modalities like guided meditation, meditation, breathwork, yoga, therapeutic interventions, and even medical facilities specialising in stress management and mental wellness have been top on most travellers’ go-to destinations.

This shift conveys the destigmatisation of mental health in society, entrusting more value to such concerns.

Additionally, findings confirm that wellness tourism, notably those with a focus on mental well-being, is no longer a female-dominated area. 

In recent months, there has been an increase in male travellers looking for executive health check-ups and mindfulness activities.

More personal and more active

Over the past year, wellness tourism also saw a rise in personalised and active relaxation, opposite to the customary passive retreats and lounging.

While there is still a strong market for more relaxed vacationing, a new breed of travellers yearns for nature experiences via immersive and eco-centric tours, unique adventures, tailored itineraries powered by AI and tech innovations.

Aside from providing guilt-free accommodations and services that are sustainable, relaxation through hiking, trekking, camping, rafting, and kayaking, travellers seek places that allow explorers to connect with nature and themselves.

Sports-focused centres are also a hit with tourists, especially those with athletic ambitions or those who just enjoy a good game; while wellness facilities now offer pro-athlete-level equipment, courts, and programmes.

Cultural tours are also gaining popularity among globetrotters, with aspirations to immerse themselves in other traditions.

Some of these are through guided tours in historical locations and museums, food walks and beverage sampling, as well as experiencing traditional medicine and healing.

Lastly, AI and technology have played an integral part in tailor-fitting plans for individuals. 

Updates on mobile phones, software, and equipment for hotels, spas, and medical facilities have made personalised travel possible.