The Travel Corporation rolls out multi-brand loyalty programme

The Travel Corporation (TTC) has announced the launch of a new, multi-brand loyalty programme called ‘Driven By Service’ which will make it easier for travel advisors to reward loyal TTC clients.

Driven By Service will be two-tiered, placing TTC travellers into two groups: tier 1 recognises guests who have travelled between one and four times; and tier 2 recognises all guests who have travelled five or more times.

Tier 1 will reward guests with a 5% discount on some itineraries and dates and on some new release trips for a limited time, along with access to private sales. Tier 2 will give guests a 5% discount on any trip at any time. All of the TTC brands — Trafalgar, Costsaver, Insight, Luxury Gold, Uniworld, U River Cruises and Contiki — are included in the new loyalty programme.

“We are fortunate to have a large number of returning guests across our brands in the TTC family,” Brett Tollman, chief executive of TTC said. This loyalty programme was created so that both guests and travel advisor partners can benefit, he added.