The Lux Collective appoints Andrea Hind as Head of Sales & Marketing

Global hospitality group The Lux Collective has announced the appointment of Andrea Hind as Head of Sales & Marketing for the United Kingdom, Ireland, Scandinavia and North America markets. 

Andrea has joined The Lux Collective with over 15 years’ experience in the travel industry varying from tour operation, luxury hotel and destination representation to sales and marketing experience with global brands such as the Viceroy Hotel Group. Andrea brings with her a network of strong and cemented trade relationships within the travel industry and a passion and enthusiasm to showcase The Lux Collective.   

The Lux Collective currently manages and operates 18 resorts and hotels in Mauritius, the Maldives, Ile De La Reunion, China and Tanzania with 11 more properties in the development pipeline across Asia and the Middle East. Andrea aims to elevate the Group’s positioning of The Lux Collective by strengthening relations with key trade partners, developing impactful sales and marketing plans, as well as focusing on awareness-driving strategies in line with The Lux Collective’s global expansion plans. 

Veronique Berthier, Vice President of Sales & Marketing for Europe at The Lux Collective comments, “With strong experience of the luxury travel landscape and requirements of this role, Andrea has in-depth knowledge of the market and has established long-standing relations with our partners and industry friends. Our new UK Team including Andrea and Victoria, Senior Sales & Marketing Manager, will be pivotal in driving our award-winning brands forward in the luxury travel segment as The Lux Collective expands its global footprint with a development pipeline which spans Asia and Middle East.”