Thailand’s Centara reimagines family resorts and beachfront retreats

Thai hospitality group Centara Hotels and Resorts is reimagining its flagship family resorts and launching new beachfront retreats this year.

This initiative responds to the growing number of travellers, particularly those from the UK, saying that Thailand is their dream destination, Thai hospitality group Centara Hotels and Resorts is reimagining flagship family resorts and launching new beachfront retreats this year.

From landmark city hotels in Bangkok to blissful beachfront resorts in exotic islands such as Koh Samui and Phuket, plus world-class hotels in many up-and-coming destinations, Centara’s 42 hotels and resorts are perfect for guests looking for immersive two- or three-center itineraries in the country.

Culture and nature

Just opened in December 2023, Centara Ayutthaya gives culture-seeking visitors the chance to explore Thailand’s historic former capital city, Ayutthaya. The riverside temple complex that served as the former capital’s heart in the 1300s is, today, a UNESCO World Heritage-listed site of cultural importance.

Centara Ubon, on the other hand, gives nature lovers the opportunity to explore Thailand’s Emerald Triangle, the lushly forested northeastern region that is home to several national parks and the mighty Mekong River.

Better island escapes

Centara is also strengthening its beachfront resort portfolio, particularly in Koh Samui and Koh Phi Phi.

Centara Reserve Samui became the world’s first five-star Centara Reserve resort when it opened in late 2021, but the Centara Life Lamai Resort Samui slated to open later this year promises an equally exquisite island escape. This new addition to the Koh Samui scene allows travellers to choose from four distinct brands on the exotic island of Koh Samui.

The debut of Centara Villas Phi Phi Island is also set for later in the year. This marks Centara’s arrival in Koh Phi Phi, one of the world’s most dazzling destinations, which inspired the movie “The Beach”.

Great family fun

For families, on the other hand, Centara is presently renovating two of its most popular flagship resorts for their enjoyment.

Centara Karon Resort Phuket is nestled on Phuket’s sunset coast and features multiple pools and waterslides, while Centara Grand Mirage Beach Resort Pattaya is a spectacular “Lost World” themed resort with a world-class water park, family accommodation and a private beach.

These resorts are set to reopen before the end of this year.