Thailand presents “Ignite Thailand” thematic at World Travel Market

The Tourism Authority of Thailand (TAT) cast the spotlight on its Ignite Thailand: Soft Power and Sustainability thematic at the recently concluded World Travel Market (WTM) in London.

TAT’s participation at WTM 2024 marks Thailand’s 43rd consecutive year at this premier travel industry event.

TAT governor Thapanee Kiatphaibool said: “WTM is an important platform for the global tourism industry to converge. TAT is excited to engage with global tourism professionals, showcasing Thailand’s commitment to sustainability, cultural richness, and the soft power that makes the kingdom a premier destination for travellers worldwide.”

This year, the Thailand Stand hosted a diverse group of 42 Thai sellers, representing a 23.53 percent increase over 2023. This includes 32 hotels and resorts from popular destinations like Bangkok, Phuket, and Krabi, along with 10 Destination Management Companies.

Reinforcing TAT’s dedication to sustainable tourism, four of these sellers are Thailand Tourism Awards winners, 23 are STAR-certified businesses, and two are CF-Hotels.

Esteemed partners such as Thai Airways, Bangkok Airways, the Thailand Privilege Card, and the Sports Authority of Thailand bolstered this year’s collaborative spirit even further.

A key source market

The UK is one of Thailand’s largest tourist markets. 

From 1 January to 31 October 2024, Thailand welcomed 739,837 UK visitors, with a year-end target of one million.

UK visitors to Thailand make up 57.83 percent of first-time visitors and 42.17 percent repeat visitors, with the majority travelling independently. They stay on average 18.33 nights, spending approximately 68,488 Baht per person per trip. 

Favourite destinations include Bangkok, Surat Thani, Krabi, Phuket, and Chiang Mai, with key motivations including leisure, family visits, sports tourism, and special celebrations.

During the upcoming high season from November 2024 to March 2025, there will be 552 direct flights from the UK to Thailand, offering a total of 174,864 seats, further facilitating access for UK travellers to Thailand’s diverse offerings.