Thailand’s hotel sector performed well in 2016, with occupancy reaching an average of 75% and room rates increasing.
According to the full-year data from STR, Thailand has recovered strongly from the political instability experienced in 2014, with two consecutive years of performance growth. This is in line with the improved performance of Thailand’s tourism industry, which saw record numbers of international arrivals in 2015 and 2016.
This allowed Thailand’s nationwide occupancy to reach an average of 75.4% last year, up 2.6% compared with 2015. The country’s average daily rate (ADR) increased 1.0% to THB3,617.26 (approx. US$102), and revenue per available room (revPAR) climbed 3.7% to THB2,729.03.
This means that Thailand’s occupancy and ADR are higher than the Asia Pacific regional averages of 69.0% and US$100.46.
STR noted that during 2016, Thailand recorded 48 nights with occupancy above 85.0%, and ADR during those nights was 20.5% higher than nights with occupancy below 85.0%. It also said that full-year performance was impacted by the floods that hit major tourist resorts in southern Thailand in the final quarter of 2016.
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