The Thailand Convention and Exhibition Bureau’s (TCEB) showed off the potential of the Bangkok’s and Hua Hin’s last week, during its annual media familiarisation trip for representatives of the global media.
Discussing the trip Nichapa Yoswee (below), the bureau’s senior vice president of business, said: “TCEB is using this to help redefine business experiences for MICE travellers in both destinations. The brand-new attraction at ICONSIAM, the new venue – True ICONSIAM Hall, together with the latest exclusive Michelin starred culinary experiences, are helping to strengthen international MICE business in Thailand.
While innovative attractions and activities in local communities, like coconut palm sugar production in Samut Songkram, salt spa in Phetchaburi, both in the vicinity of Hua Hin, and herbal products in Hua Hin, present redefined business opportunities and experiences often not previously available.
This redefined idea of TCEB comes amidst the stronger role of MICE in Thailand’s national development. MICE is now incorporated as a new growth driving engine in the government’s 20-year national development plan, plus the recent government policy to promote more local and community attractions beyond the established destinations.”
2019 also sees Thailand hosting two global MICE events: the UIA Asia Pacific Round Table 2019 scheduled for 19 to 20 September in Pattaya and the 86th UFI Global Congress 2019 scheduled for 6 to 9 November in Bangkok.
During 2020, TCEB will continue to focus on key markets around Southeast Asia, Europe, USA, China and India supported by new development of MICE infrastructure and products. This includes increased function space of new venue hotel opening and expanded and upgraded transportation options in Bangkok and nationwide.
“Another key direction of TCEB in 2020 is deepening private-public sector partnership and collaboration, such as the Thailand Incentive and Convention Association (TICA), Thai Exhibition Association (TEA) and Thai Hotels Association (THA), to find creative MICE solutions and new MICE experiences for clients hosting events in Thailand, which we believe will enhance redefined business experiences of our clients,” Yoswee concluded.
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