TCEB launches ‘Thailand MICE to Meet You Year 2023’ campaign at IMEX Frankfurt 2023, spotlighting new products, tech solutions and support schemes

Thailand Convention & Exhibition Bureau (TCEB) is bringing to IMEX 2023 Frankfurt  the optimism, enthusiasm, and collaborative spirit that have energised Thailand’s  MICE industry since the normalisation of international travel. The Thai Team this  year comprises seven destination management companies, 17 hotels and resorts, two  venues, Thai Airways International, Thailand Incentive and Convention Association  (TICA), and TCEB. Every member is determined to help planners craft an exceptional  MICE experience and assist MICE travelers to have a magic MICE journey under the  new TCEB campaign called “Thailand MICE to Meet You Year 2023”.  

TCEB President Mr. Chiruit Isarangkun Na Ayuthaya said: “IMEX Frankfurt is one of  the most important MICE trade shows in the world and it is an excellent launch pad  for our ‘Thailand MICE to Meet You Year 2023’ campaign. This campaign is aligned  with the Thai Government’s tourism campaign called ‘Visit Thailand Year 2022– 2023: Amazing New Chapters’, which aims to promote Thailand’s soft power  through the five F’s – food, fashion, festival, film, and fight. Fight refers to Muay Thai,  the traditional Thai martial art that has gained much exposure lately, including a  much-heralded debut at this year’s European Games. To support the launch of our  campaign, we have assembled a Thai Team of diverse expertise and deep  experience from 29 organisations. We look forward to meeting our friends and  colleagues from around the world, and update everyone on the many exciting and  fresh developments that will facilitate and fulfill every step of their MICE journey in  Thailand” 

TCEB’s “Thailand MICE to Meet You Year 2023” campaign covers every step of  planning and making a MICE journey: 

• Enhanced Convenience at MICE Lane TCEB’s MICE Lane service is now available at both Suvarnabhumi and Don Meuang  airports in Bangkok. 3,500 visitors had made use of the MICE Lane at these airports  from October 2022 to March 2023. The service is also available in Phuket and  Chiang Mai on a case-by-case basis upon request.
• Diverse locations in MICE Cities/destinations

  At least 13 hotels with meeting space and facilities are open in 2023 in Bangkok,  Phuket, Chiang Mai, Pattaya, and Hua Hin. The location is not, however, limited to  each particular city but a cluster of city, as well. The highlight is Andaman cluster,  with the main destination of Phuket in combination with its neighboring provinces  of Phang-nga and Krabi, is now featuring wellness and retreat programs for its  unique selling point to complement Phuket’s bidding for Expo 2028 Phuket Thailand  with the theme ““Future of Life: Living in Harmony, Sharing Prosperity”

• More Choices of Certified MICE Venues

  As of March 2023, there are 1,228 meeting rooms in Thailand that have acquired  Thailand MICE Venue Standard (TMVS) certification, giving international MICE  planners a wider selection of professionally managed facilities. There are also 63  certified Special Event Venues – places that offer a unique ambience such as rooftop  terraces, art studios, auditoriums, museums, refurbished old factories, vineyards, and  parks and gardens.

• MICE Suppliers – Sustainability and Tech Solutions

  Thailand now boasts 52 MICE entrepreneurs certified with Thailand Sustainable  Event Management Standard (TSEM). This means planners have a larger pool of  qualified local partners who can guide them in selecting and implementing a variety  of impactful sustainability practices. These MICE suppliers can also help event  organisers access a wide range of technology solutions to improve productivity and  outcomes. These solutions include digital artworks, special visual and lighting  effects, virtual influencers, data analytics, reservation and ticketing apps, and  temporary staff recruitment platforms. 

• MICE Events – Parade of Global Meetings

  Bangkok will be a host city for a line-up of global meetings. All are of significant  impacts for the industry, economy and global development. The ICCA Annual  Congress 2023 will take place in November. In 2024, the capital city of Thailand  will be hosting Global Spine Congress and Money 20/20, the world’s fintech  conference. The Annual Meeting of the World Bank and the International Monetary  Fund 2026 is confirmed for Bangkok, as well.

• MICE Experiences – Local Choices, Global Recognition

  Thailand is now offering one more choice of culinary journey for MICE planners and  travelers because The Michelin Guide will feature Koh Samui and Surat Thani city in  southern Thailand in its 2024 edition. This development will make it easier for MICE  visitors to explore Thailand’s delectably diverse culinary landscape. Similarly, Muay  Thai is also making headlines in the global arena. In Europe, Muay Thai has made great strides – its much-anticipated debut at the European Games this year in  Poland is set to generate much interest and raise the sport’s profile in Europe. 

• Privileges in MICE Support Schemes

  TCEB will be highlighting three support schemes at IMEX 2023 – “MI Plus  Experience By Yourself”, “Partnership package”, and “Convene Plus BCG”. The first  offers support scheme for site inspection, with certain amount of fund for related  items during the trip in Thailand, such as accommodation, F&B, ground arrangement  based on the criteria of the group. It is on a first come, first served basis and  subject to terms and conditions and availability. Partnership package is  collaboration of TCEB with 55 suppliers in Bangkok, Chiang Mai, Pattaya, Phuket,  and Hua Hin to offer privileges for such activities as dinner cruise, shopping, forest  adventure, sight-seeing activities. “Convene Plus BCG” targets the Professional  Conference Organiser (PCO) and associations, and helps with their bid preparation,  convention planning, marketing and promotion, and practices that are aligned with  the Bio-Circular-Green Economy Model. 

  The Thailand Pavilion is at Stand B150 at IMEX Frankfurt 2023. 

  For more information, contact TCEB at: pr@tceb.or.th