Taiwan Tourism Bureau reactivates its online training for travel agents

Taiwan Tourism Bureau (TTB) has relaunched its programme with Online Travel Training (OTT) providing in-depth training with eight sessions to learn about the destination.

The eight modules showcase Taiwan’s vibrant cities, the fascinating Asian and Aboriginal cultures, and stunning natural landscapes ranging from lofty mountain peaks to tropical beaches and magnificent gorges.

The modules include information on how to best sell Taiwan through extensive training on the cultural heritage, culinary scene, festivals, adventure experiences and general information about travelling to the country. Each module ends with five questions to test agents’ knowledge.

Sylvia Lee, director of tourism at Taiwan Tourism Bureau in London, said: “We believe it is important to support our valued agents within the UK market, which is why we have introduced the new Online Travel Training. The aim is to ensure that agents have all the educational materials needed to successfully sell Taiwan when travel restrictions are lifted.”

The new training modules comprise sessions on:

• Getting to know Taiwan – this module includes information on Taiwan’s geographical location, weather, getting there, getting around, and its currency.
• Taiwan as a stopover – with its strategic geographical position and great connections, Taiwan is an ideal stopover destination whether travellers are journeying to Australia, New Zealand, Japan, South Korea or other eastern destinations.
• Metropolitan and rural Taiwan – In this module, agents will learn about Taiwan’s capital city,  a bustling international metropolis with a wealth of bars, restaurants and night markets. The module also includes information on other popular tourist areas on the island: Yilan County, Kaohsiung, Tainan, Taichung, Lukang Township.
• Taiwan culture and festivals – Agents will discover how Taiwan’s culture blends Chinese heritage, Japanese and Dutch colonial influences and indigenous culture, creating a vibrant mix of fine art, folk traditions and the ultra-modern.
• Taiwan’s nature – mountain and coastal adventures – in stark contrast to Taiwan’s vibrant cities, Taroko National Park in the east offers peace and calm within its gorges, valleys, mountains and waterfalls. The Liwu River flows through the parks dramatic marble cliffs.
• Culinary Taiwan – from bustling night markets to gourmet restaurants, Taiwan is reputed to have one of the finest cuisines in the world. Agents will discover the fusion of Taiwanese, Japanese, and Chinese influences.
• Fly to Taiwan – This module provides extensive information on the best air routes and airlines flying to Taiwan from the UK.
• Selling Taiwan – Last but not least, and for extra inspiration, agents will learn top tips on how to best sell Taiwan to British travellers.