Taipei City Government immerses European travel agents into city’s diverse offerings

The Taipei City Government reports that its familiarisation tour for European travel agents last October was a resounding success.

The city Department of Information and Tourism invited representatives from renowned European travel agencies for a six-day familiarisation tour of the Taiwanese capital.

During their stay, participants were immersed in the city’s cultural heritage, natural landscapes, and urban charm, leading them to deem Taipei an excellent destination for European travellers. 

Following their visit, the agencies launched exclusive Taipei tour packages on their websites and promoted the city’s attractions across social media platforms, generating significant interest among European travelers.

A companion campaign

To amplify the impact of those marketing initiatives, the Department strategically launched a marketing campaign during the travel peak season following Paris Fashion Week.

This campaign showcased Taipei’s blend of rural and urban scenery at CITADIOM, a trendy department store in Paris. 

This initiative incorporated keyword-targeted advertising and YouTube video promotions, hoping to reach a large number of European tourists and reinforcing Taipei’s image as a premier Asian destination choice.

Through the familiarization tour and innovative advertising and marketing strategies, Taipei’s tourism appeal in the European market has been greatly enhanced. 

Multiple European travel agencies have reported a surge in inquiries about Taipei, with several group tours already confirmed to visit the city to experience the diverse charm of Taipei, its natural attractions, as well as its cuisine.