VisitBritain

VisitBritain has published its inbound tourism forecast for 2025, showing that international visits overall and visitor spending to the UK are set to increase on 2024 levels, although with…

 To drive inbound tourism across Britain, national tourism agency VisitBritain has this week launched a global screen tourism campaign, kicking off with a blockbuster-inspired film that sees…

National tourism agency VisitBritain is gearing up to host more than 120 international travel trade on educational visits across the UK as part of its flagship ‘Showcase Britain’ event. 

The best of destination Britain will be on show in Australia as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2016.

Visitors spent an additional £1.26 billion across Britain as a result of activity by national tourism agency VisitBritain/VisitEngland, latest figures show. 

Dubai-based dnata Travel, the UAE’s original travel agency and VisitBritain, Britain’s national tourism agency, have partnered to promote new destination packages with exciting experiences…

European and UK-based tour operators, travel agents and coach tour organisers will be descending on the North East this month as part of a drive to increase overseas visitors to the region.

National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase…

VisitBritain has published its tourism forecast for 2024 showing an increase in inbound visits and spend overall to the UK compared to 2023 levels, although with varying rates of recovery…

The British Film Commission and VisitBritain signed a Memorandum of Understanding (MoU) with the intention of boosting screen tourism throughout the UK’s nations and regions.

British travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from across India as VisitBritain hosts it first trade mission to the country…

The best of destination Britain will be on show in China as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2019.  Destination…

The best of destination Britain will be on show in China as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2019. 

VisitBritain has been putting the importance of the business events sector in the spotlight, hosting its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who…

About 70 industry suppliers are set to show why Britain is the must-go-now destination to more than 50 top buyers from North America at VisitBritain’s Destination Britain North America trade…

VisitBritain and The National Lottery have teamed up to launch a new promotion to encourage Brits to visit an attraction this summer, offering £25 (approx. USD 31.78) toward trips to…

British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors to book their…

National tourism agency VisitBritain has this week started rolling out its new multi-million pound international campaign for 2023 to drive tourism to Britain. The international GREAT…

VisitBritain is gearing up to host virtually its annual flagship trade event ExploreGB, underway from 27 February to 3 March

VisitBritain announced two major appointments on its team that will majorly affect its operations in its number one overseas market, the U.S

VisitBritain’s GREAT Gateway Innovation Fund has allocated grants to successful applicants to support marketing for inbound gateways to Britain.

VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain.

Its overall forecast is for spending by international visitors in the UK of £29.5 billion in 2023, up 4% on the all-time spending high of £28.4 billion in 2019. Looking at the number of…

VisitBritain has announced a second round of funding for Destination Management Companies and inbound tour operators to support in driving bookings to Britain. The £450,000…

VisitBritain has announced a second round of funding for Destination Management Companies and inbound tour operators to support in driving bookings to Britain.

VisitBritain has launched a new multi-million pound global campaign to drive back inbound tourism, as Britain gears up for a landmark year of events

VisitBritain has announced a new fund available to destination management companies (DMCs) and inbound tour operators to support building back demand for Britain.

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending

New research from Britain’s national tourism agency VisitBritain provides valuable insights to harness the pent-up demand from British expats to visit the UK and to boost visitor spending

VisitBritain is looking at positioning the country’s appeal as a tourism destination, improving its ranking in the eyes of international travellers and increasing visitor spending in all…

Inbound tourism forecasts from VisitBritain for 2021 are predicting the first signs of a slow recovery for overseas visits to the UK

A series of reimagined film posters from rental company Holiday Cottages places popular onscreen characters in recognisable settings across the UK, to see why there’s really no place…

In a bid to showcase the offerings of the country in the Middle East, VisitBritain hosted its road show in UAE, Saudi Arabia and Kuwait. It is focused on inspiring visitors to explore…

London is known for its iconic attractions and luxury shopping, but venture beyond the confines of the capital and even more spectacular highlights await.

VisitBritain’s largest annual travel trade event is to be held in Northern Ireland in 2020. Belfast will stage the ‘Explore Great Britain (GB) and Northern Ireland’ event on 18-20 May.…

VisitEngland has launched the next phase of its campaign to get more young Brits to take a short break at home with a series of new short films and images. The new content targets…

National tourism agency VisitBritain and Airbnb have announced a partnership to promote and broaden local-led tourism experiences.

Japanese tourism to the UK is expected to grow this year — to its highest level since 2007 — as the two countries strengthen its economic and cultural ties.

VisitBritain has partnered with Eurostar and Virgin Trains to offer a united travel service — boosting the MICE market in the UK.

National tourism agency VisitBritain has collaborated with China-based internet tech and cultural enterprise Tencent on a new 3D racing game QQ Speed.

ForwardKeys has revealed that the UK could look forward to a rise in visitors from the United States during Thanksgiving week.

The 2019 edition of ExploreGB, the UK’s expansive and travel trade event has been announced this week by organisers VisitBritain, the public face of the British Tourist Authority.

New data from VisitBritain shows double-digit record growth in inbound tourism, from visitor markets including China, the Gulf Cooperation Council (GCC), India and the US.

With Brexit fast approaching, VisitBritain has been busy promoting the virtues of the United Kingdom, to assure the rest of the world that leaving the European Union should not act as a…

“Suits” actress Meghan Markle, 36, will tie the knot with Prince Harry, 33, on 19 May, but she has already established herself as a culture icon. From being a Hollywood actress, Markle’s…

VisitBritain is this week launching a new global campaign for 2018 to boost inbound tourism to Britain.

Business delegates are likely to double their spend in Britain if they extend their stay for leisure following their event, according to research by tourism agency VisitBritain/VisitEngland.…

Figures show that August was the highest month ever for overseas visitor spending in the UK. They spent £2.8 billion during the month, up 3% on last year. It was a record August for…

VisitBritain has announced a partnership with Birmingham and the surrounding areas to promote more of England’s regions to overseas visitors.  The three-year partnership is a joint…

VisitBritain has revealed recent statistics showing a record June for the number of overseas visits to the UK.  There were a record 3.5 million visits to the UK in June, up 7% on the…

The first quarter of 2017 saw a record number of Chinese travellers visit the UK. According to the latest figures from VisitBritain, a total of 54,000 Chinese arrived in the UK in…

Figures show that a new record has been set for inbound visits to the UK in the first two months of the year with 5.2 million visits, up 6% on the same period last year. Overseas…

VisitBritain has launched a competition to find America’s biggest Premier League fan and send them on a dream trip to the UK to attend a Premier League football match.  The competition…

VisitBritain has opened a new office in Riyadh to attract more visitors from Saudi Arabia to the UK, making it the first Western tourism board to establish a presence in the country. The…

VisitBritain is gearing up to host its largest ever global tourism trade event to promote destination Britain to the world.  Now in its third year ‘ExploreGB’ is heading south to…

VisitBritain is aiming to lure more Indian travellers to the UK as part of a major new campaign. The seven-week ‘OMGB (Oh My Great Britain): Home of Amazing Moments’ marketing campaign…

UKinbound has welcomed the appointment of Steve Ridgway CBE as BTA (VisitBritain/VisitEngland) Board chairman and Denis Wormwell as chairman of the VisitEngland Advisory Board.…