Visit Sweden

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse…

For years, Bolmen has been better known as a toilet brush sold by global furniture giant IKEA, instead of a picturesque lake in southern Sweden.

Visit Sweden is inviting people from around the world to experience the joy of Midsummer through a series of virtual events. On 19 June, Midsummer’s Eve, the country’s most beloved…

There is a 23% increase in the number of tourists from India to Sweden according to a report shared by Visit Sweden and the Consul General of Sweden in Mumbai.