STA launches beta version of Sara AI
The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to Arabia as a brand ambassador, a travel companion and personal…
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Saudi Tourism Authority hosts 4-city networking event in India to strengthen trade partnerships
The Saudi Tourism Authority (STA) recently hosted a series of networking events across four cities in India.
Saudi Tourism Authority hosts a ‘Qahwa Experience’ for travel trade partners in Bengaluru
The Saudi Tourism Authority (STA) recently hosted Brewtopia - A Qahwa Experience for travel trade partners in Bengaluru.
Saudi Tourism Authority hosts 4-city roadshow across India
Saudi aims to make India its top source market targeting 7.5 million visitors within the next seven years.
Saudi Tourism Authority enhances commitment to Malaysia
Saudi Tourism Authority (STA) unveiled a series of initiatives during its trade roadshow held at the Westin Kuala Lumpur on the 4th of March with 18 Saudi stakeholders including DMCs,…
Saudi Celebrates 7th UNESCO World Heritage Site
Saudi recently marked the inclusion of Uruq Bani Ma‘arid Reserve in the UNESCO World Heritage List.
