Browsing Tag

SHR

OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Kanchan Nath Jan 17, 2025

Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed.

Hotel Technology

SHR deepens partnership with Sweden’s iconic Gothia Towers

Kanchan Nath Aug 27, 2024

Hotel technology specialist SHR has announced that it has deepened its strategic partnership with Gothia Towers, Sweden’s largest hotel.

Mergers & Acquisitions

The Access Group expands in North America with acquisition of SHR Group

Kanchan Nath Jun 13, 2024

The Access Group, a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels.

SHR

OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

SHR deepens partnership with Sweden’s iconic Gothia Towers

The Access Group expands in North America with acquisition of SHR Group

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