Sabre leaders to offer insights at ITB Berlin 2025
Sabre Corporation’s leadership team makes their way to ITB Berlin 2025 to provide insights into the evolving travel landscape and showcase its latest innovations in hospitality and travel…
Browsing Tag
Sabre Corporation
Sabre Hospitality signs partnership with Japan’s Loco Partners
Travel technologies firm Sabre Corporation’s Sabre Hospitality recently signed a partnership with Loco Partners in Japan.
Sabre adds Nok Air content to its Global Distribution System
Travel software and technology provider Sabre Corporation announced that it is adding content from Nok Air, one of Thailand’s prominent budget carriers, to its Global Distribution System…
Hainan Airlines goes with Sabre Fare Manager and Contract Manager
Travel technologies developer Sabre Corporation signed a new long-term agreement with Hainan Airlines, one of China’s largest carriers.
Thai Airways chooses Sabre to drive revenue opportunities
Sabre Corporation announced an expansion of its longstanding relationship with Thai Airways.
Qantas and Sabre extend long-term distribution agreement
Sabre Corporation recently extended its long-term distribution agreement with Qantas, Australia’s largest airline.
Indonesia’s tiket.com extends its long-running partnership with Sabre
Sabre Corporation announced the extension of its long-standing partnership with pioneering Indonesian online travel agent tiket.com.
Virgin Australia partners with Sabre to pioneer modern airline retailing via SabreMosaicTM
Sabre Corporation and Virgin Australia, one of Australia’s largest airlines, today announced a strategic partnership to modernize the airline’s retailing capabilities through the phased…
Malaysia Airlines goes with Sabre PRISM to power corporate segment
Malaysia Airlines announced that it has chosen Sabre Corporation’s PRISM to power and optimize its corporate segment.
Sabre signs long-term distribution agreement with Delta Air Lines
The long-term agreement enables Sabre-connected travel agents to access both traditional EDIFACT and New Distribution Capability (NDC) content, enhancing their ability to provide…
Sabre Hospitality extends long-term relationship with Wyndham Hotels & Resorts
Sabre Hospitality announced the renewal of its long-term agreement with Wyndham Hotels & Resorts, the world’s largest hotel franchisor with more hotels than any other company in the…
Canadian North expands agreement with Sabre
Sabre Corporation announced an agreement with Canadian North, a 100% Inuit-owned Canadian airline, to extend its SabreSonic Passenger Service System (PSS) contract and add two new solutions…
Sabre Hospitality launches SynXis Concierge.AI: revolutionizing customer service with generative AI
Sabre Hospitality, announced the launch of SynXis Concierge.AI, an innovative solution harnessing the power of Generative AI to transform customer service for hoteliers.
Sun Siyam Resorts chooses comprehensive technology suite from Sabre Hospitality
Sabre Corporation announced a new agreement with esteemed Maldivian owned and founded hospitality group Sun Siyam Resorts.
Sabre introduces SabreMosaic
Sabre Corporation has introduced SabreMosaicTM, a new intelligent, modular and open technology platform – built to transform the way airlines retail.
Dadabhai Travel and Sabre elevate travel experience in a renewed partnership
Dadabhai Travel, a leading Travel Management Company (TMC) in the Middle East, announces the renewal of its primary strategic GDS technology partnership with Sabre Corporation reaffirming…
Air Serbia expands strategic growth and customer experience enhancement with Sabre
Air Serbia, Serbia's national airline, which offers an extensive flight network across Europe, the US, and China, has reaffirmed its partnership with Sabre Corporation, by signing a…
LATAM adopts Sabre’s intelligent solution Air Price IQ
LATAM Airlines Group and Sabre Corporation announced the carrier’s adoption of Sabre Air Price IQ™, an intelligent solution that is part of Sabre’s Retail Intelligence suite.
Sabre and Mastercard join the Travalyst coalition
Sabre Corporation and Mastercard join other leading travel and technology brands in the Travalyst coalition including Amadeus, Booking.com, Expedia Group, Google, Skyscanner, Travelport,…
Riyadh Air elevates planning efficiency through strategic partnership with Sabre
Riyadh Air, the new national airline of the Kingdom of Saudi Arabia that’s shaping the future of flying, announces a fundamental collaboration with Sabre Corporation, a leading software…
Sabre appoints Samual Machado as Managing Director to spearhead agency business growth across India and South Asia
Sabre Corporation is pleased to announce the appointment of Samual Machado as Managing Director to oversee Sabre’s agency business across India and South Asia.
Sabre and IAG expand partnership with multi-year distribution agreement including NDC content
Sabre Corporation has entered into a multi-year distribution agreement with International Airlines Group (IAG) that will expand their existing partnership and further promote modern travel…
Sabre strengthens ESG focus with two key appointments
Sabre Corporation announced that it is expanding its ESG team, with the appointment of Jessica Matthias as its new Global Director of Sustainability and Tess Longfield as Head of…
Greater Bay Airlines joins Sabre’s extensive Global Distribution System
Sabre Corporation, a software and technology provider that powers the global travel industry, announced a new distribution agreement with Hong Kong’s newest airline Greater Bay Airlines.
Sabre takes hotel guest services to a new level by integrating WhatsApp with Nuvola
Sabre Corporation announced the integration between Nuvola, its task management and guest engagement software, and the renowned messaging platform WhatsApp.
Air India and Sabre re-establish valued relationship with new distribution agreement
Sabre Corporation and Air India announced a new multi-year deal that enables travel agents and corporations around the world to access Air India fares and seats through Sabre’s extensive…
5 ways Sabre reduces turbulence as NDC takes off
The New Distribution Capability (NDC) conversation is shifting from NDC in theory, to NDC in practice. Learn 5 ways Sabre makes it easier to book NDC content, now including Finnair.…
Kempinski Hotels selects Sabre technology to upgrade customer booking experience
Sabre Corporation has announced an enhanced agreement with Kempinski Hotels, the Europe’s oldest luxury hotel company, to enable the luxury hotel chain to upgrade its customer booking…
Air Niugini renews distribution and distributor agreements with Sabre
Sabre Corporation announced the renewal of its distribution agreement with Air Niugini. The deal will ensure that the airline can continue to reach Sabre’s extensive network of global travel…
Sabre, Conferma Pay and Mastercard partner for virtual cards for travel payments
Sabre Corporation and Conferma Pay announced a new partnership with Mastercard to accelerate the use of virtual cards for business-to-business (B2B) travel payments.
Sabre launches partnership with Girls Who Code
Sabre Corporation has announced a partnership with Girls Who Code (GWC), an international non-profit organization dedicated to closing the gender gap in technology and changing the image…
Sabre, BCD Travel announce partnership focused on growth, innovation and evolution of corporate travel
Sabre and BCD Travel have announced a long-term, multi-faceted strategic partnership that is expected to drive meaningful growth and advancement for both companies and across the travel…
Malaysia Airlines signs agreement with Sabre
Malaysia Airlines will use Sabre’s network planning and optimization products for critical decision support
Malaysia Airlines signs agreement with Sabre
Vietnam Airlines extends distribution agreement with Sabre
Sabre Corporation a software and technology provider that powers the global travel industry, announces an extended distribution agreement with Vietnamese flag carrier Vietnam Airlines.…
Here comes the sun: Latest Sabre survey reveals 5 key travel trends
The latest Sabre survey results revealed several key travel trends that are truly gamechangers in the industry.
Sabre prioritises employee wellbeing with series of new initiatives
Sabre Corporation has launched a transformed employee wellbeing experience, aimed at fostering a supportive environment where people can thrive, learn, succeed and give back.
The…
Sabre advances hotel retailing with acquisition of Nuvola
Sabre Corporation has announced its acquisition of Nuvola, a prominent provider of hotel service optimization and guest engagement software to hoteliers worldwide. The transaction…
Sabre research shows how travel is different post-recovery
Sabre Corporation has released a new global travel industry study, ‘Mapping Travel’s New Normal’, which identifies prominent shifts in travel.
Luxury travel platform Bear Luxe Japan inks new deal with Sabre
Sabre Corporation has announced a new agreement with Japan-specific luxury travel platform and business-to-business membership portal Bear Luxe Japan, to better connect its hoteliers to…
Sabre terminates distribution agreement with Aeroflot
Sabre Corporation has announced that it has terminated its distribution agreement with Aeroflot, the largest government-majority owned carrier in Russia.
Nok Air partners with Sabre and Radixx to support new business model
Nok Air has selected an extensive suite of products from Sabre and Radixx to expand distribution and revenue generation opportunities
Sabre to support the recovery of corporate travel with NDC content in GetThere
Sabre Corporation has announced the launch of NDC content in GetThere. The new capabilities allow corporate travel managers to offer more flexibility and choice to their travellers.
How airline network planning is adapting for travel industry recovery
Sabre has unveiled whitepaper outlining the pioneering new methodologies it is creating to enable its airline partners to create more holistic network plans
Sabre pairs with GOPASS Global to reduce travel risks and enhance travel confidence
Sabre has partnered with travel risk management platform GOPASS Global to help deliver its game-changing COVID-19 biosecurity risk analytics capabilities to the travel industry.
Sabre becomes first GDS to offer microstays
Sabre and BYHOURS have signed a new agreement to provide Sabre’s agency community with relevant content that will allow them to sell rooms by the hour through the BYHOURS’ Sabre Red App
Sabre advances NDC capabilities with expanded point-of-sale availability and additional airline content
Sabre Corporation has announced three further milestones in its progress towards delivering NDC-enabled solutions.
Put on a happy face: Sabre announces new agreement with top Asian airline
Sabre Corporation and regional airline THAI Smile, have announced today a brand new distribution to boost traveller confidence amid a ramped up domestic tourism drive.
Robust, agile and advanced: Pacific Airlines’ new tech partnership
Pacific Airlines has announced a new partnership with American travel tech firm Sabre today.
Fundamental differences in Chinese online behaviours (Travel industry focused)
More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. (https://www.4hoteliers.com/features/article/11092) After me publishing…
Finnair and Sabre unveil new GDS agreement
Finnair and Sabre have announced a new global distribution partnership.
Under the new agreement, Sabre will resume distributing competitive global Finnair content to hundreds of thousands…
Sabre appoints Otto Gergye to lead airline operations in North Asia
Sabre Corporation, the software and technology company that powers the global travel industry, announced Otto Gergye as vice president and regional general manager of North Asia in…
Sabre invests USD150m into supporting new strategic goals
US-based travel tech firm Sabre has unveiled software and technology provider that powers the global travel industry, today announced they have sunk USD 150 million into a set of strategic…
MIAT Mongolian Airlines selects Sabre to drive ambitious growth plans for 2020 and beyond
Sabre Corporation, the technology and software company powering the global travel industry, today announced a new alliance with national carrier MIAT Mongolian Airlines. The long-term…
Al Rajhi Aviation reaffirms partnership with Sabre
Al Rajhi Aviation, Saudi Arabia’s travel provider, has renewed an exclusive partnership with leading technology provider, Sabre Corporation, to support its plans to expand regionally and…
OYO gains access to 900,000 global TA’s
Sabre has signed a strategic long-term global partnership with OYO Hotels & Homes. The new relationship will see the Indian hoteliers reach up to nearly 900,000 TA's across the world…
Sabre and Accor collaborate to create new solutions that hoteliers need
Travel and aviation tech-sperts Sabre alongside hospitality powerhouse Accor, the leading software and technology company powering the global travel industry, announced today they will work…
Sabre inks decade-long partnership with Google to build future of travel
Google Cloud has joined forces with Sabre Corporation as it seeks to digitally transform the traveller experience.
Sabre, which launched in 1960, revolutionised the travel market…
Air India exits Sabre
Sabre Corporation, the software and technology company that powers the global travel industry, has issued a statement regarding its relationship with Air India.
“After a successful…
Agent alert: Sabre introduces new GDS media solution
Sabre Corporation has revealed it is enhancing the way hoteliers market to the travel agency community, as part of its rollout of Content Services for Lodging.
The travel tech firm will…
Sabre and ATPCO ink pact for better retailing capabilities
Sabre Corporation and Airline Tariff Publishing Company (ATPCO) has announced a new long-term retailing agreement enabling Sabre to distribute ATPCO’s Routehappy content to…
Sabre purchases Radixx for USD110 million
Travel industry tech specialists Sabre announced it has bought airline software provider Radixx today, for USD110 million.
With an eye on the low-cost carrier (LCC) market, which has grown…
5 travel trends to give TAs a competitive edge in APAC
Sabre has today released the results of an APAC-wide study that compiles insight from over 500 travel professionals. Looking towards 2020, here are five key trends revealed by leisure travel…
Vietnam Airlines first carrier in APAC to adopt Sabre Dynamic Rewards
Vietnam Airlines has emerged as the first carrier in Asia Pacific to leverage the loyalty redemption solution, Sabre Dynamic Rewards, technology provider Sabre Corporation has announced.…
Shandong Airlines-Sabre deal to drive intelligent retailing in China and across Asia
Sabre Corporation announced that China-based carrier Shandong Airlines is the latest to select several intelligent retailing solutions from the Sabre Commercial Platform. Under this…
“Boston was an obvious choice” Sabre launches new innovation lab
Texas-based travel tech firm Sabre Corporation unveiled its new Boston Innovation Lab today, by commemorating the occasion with a a ribbon cutting ceremony, attended by VIPSs Boston…
Sabre reveals consumer trends powering ‘retail revolution’ in hotels
Sabre Corporation, in partnership with global consumer trends and insights experts TrendWatching, has released a consumer trends study explaining the retail revolution in the hospitality…
To INFINI and beyond: Japan’s TAs gain access to global market place and 285,000 hotel properties
Sabre has announced today that Japanese firm INFINI will be the official distributor of the Sabre GDS in Japan.
Somethings cooking: Vietnam Airlines “optimises” its onboard catering
Sabre Corporation has unveiled its brand new long-term agreement with national carrier Vietnam Airlines, which has adopted the tech firm’s ‘AirVision In-Flight solution’, following on from…
Aviation round up: “Expert knowledge and dedication”
This week’s aviation round up has distinct TA theme running through it and includes a new agent dedicated hub, a DCC increase and more.
How I learned how to avoid all humans with Sabre’s Frank Trampert
Earlier this year Sabre released their predictions for the travel trends which they believed would appear and gain traction through 2019 and beyond. Dubbed ‘Avoid all Humans’ the report…
Firefly goes global
Malaysian carrier Firefly, has hitched its wagon to Sabre Corporation, with the announcement that it has signed a new content distribution agreement with the industry tech solutions…
United Airlines’ unsheathed NDC is “fundamental to preparing for a successful future”
Travel tech firm Sabre Corporation has released its very first collection of New Distribution Capability (NDC) APIs with carrier United Airlines.
Sabre hails new partnerships as a “spectrum of voices”
Sabre has formed new partnerships are with corporate travel specialists Travel and Transport, and Reed & Mackay as well as independent airline ticket website AERTiCKET.
NDC in a hybrid world: What you need to know
According to IATA, 20% of the leaderboard airlines’ third-party volume is forecast to be sold through NDC API. That means 80% of those airlines’ sales volume will be retailed in the…
Ready jet go: Jet Airways renews GDS with Sabre
Jet Airways has been busy this week getting its domestic content distribution in order. Earlier this week, the Indian carrier announced it had renewed its GDS agreement with British travel…
Lebanon’s Kurban Travel inks agreement with Sabre
Leading travel agency in Lebanon Kurban Travel signs agreement with Sabre Corporation to create an intuitive and personalised experience for its travellers.
Sabre’s new DACP: “Less stressful, more seamless and more personalised”
Travel tech firm Sabre Corporation launched its new Digital Airline Commercial Platform (DACP), supported by launch partners Aeroflot, Ethiopian Airlines and Etihad Airways, at the T2RL PSS…
Mon-go-go-go-lia: The rise of Mongolian tourism
With a 28% rise in foreign visitors in 2017, Hunnu Air has signed up with Sabre Corporation to gain access to 425,000 travel agents across the world.
NDC: “Accreditation is the starting point, not the destination” Sabre’s Kathy Morgan
A couple of weeks ago at STX Singapore, I had the opportunity to see Kathy Morgan, Sabre’s vice president of product management, address delegates about the potential of New Distribution…
Sky Angkor Airlines partners with Sabre to support growth across SEA
Sabre Corporation has announced a content distribution agreement with Sky Angkor Airlines, to become its preferred global distribution system (GDS) partner to reach travel agents globally.
Hong Kong Airlines adopts Sabre Branded Fares
Tech provider to the global travel industry, Sabre Corporation, has implemented Sabre Branded Fares for Hong Kong Airlines, giving travel agencies the ability to create tailored offers with…
China Eastern unveils new flight management tech at STX Singapore 2018
Kicking off proceedings with a bang, Sabre Corporation began the first day of its STX conference at the Sands Marina Hotel in Singapore with a joint press conference with China Eastern…
Sabre unveils Business Travel Services suite with three new tools
Sabre Corporation has announced Business Travel Services, the new corporate hotel booking solution with three additional features. The service will be available in Summer 2019.
Sabre Corp’s DNA conferences to empower hoteliers across APAC
Tech solutions provider, Sabre Corporation, has announced a series of conferences designed specifically for hoteliers, to empower them and transform the guest experience across Asia Pacific.
Artificial intelligence in hospitality – friend or foe?
Hotels and travel management companies are increasingly using AI to carry out customer service tasks, which are important in managing bookings and service.
Sabre adds Booking.com listings to its new platform
Travel industry’s technology provider Sabre Corporation and Booking.com recently inked an agreement that will enable Sabre agency customers to access all Booking.com listings through the new…
Sabre stays “at the heart” of Air China disruption management
Just one week into June and Sabre Corporation has already hit our headlines three times. First up we had news that the American-based travel-tech maestros have teamed up with Microsoft,…
Record breaking exhibitor numbers set to be smashed at ITB Asia 2018
With the huge success of last year’s tenth anniversary event, which witnessed over 940 exhibitors from 113 countries setting up shop at the Sands convention centre, ITB Asia 2017 looked like…
Sabre and Microsoft team to seize potential of AI and cloud tech
Coming in the wake Sabre's new deal with Vietnam Airlines, the travel tech service provider has kicked-off June by declaring its intention to “change the business of travel” with a…
Did Sabre just score a new distribution deal with one of Asia’s biggest airlines?
Hot on the heels of last week’s news that Sabre had renewed its GDS agreement with Vietnam Airways, the travel-tech company has now released news of its new content distribution agreement…
Fuzhou Airlines choose “trusted and experienced” Sabre as first international GDS provider
Hainan Airlines subsidiary Fuzhou Airlines, based out of Fuzhou Changle International Airport, has signed up with Sabre Corporation in a new global distribution service deal this week.
Canny regional carrier signs with Sabre to power domestic growth
With the news that Sounds Air has signed up to a long-term distribution deal with Sabre Corporation, the canny New Zealand domestic carrier is showing its ambition as the appeal of Kiwi…
Sabre Labs reveals three tech trends that will define the future of travel
Sabre Labs 2018 Emerging Technology Report examines the roles of automation, authenticity and blockchain in the evolving travel technology landscape.
Japan Airlines renews long-term partnership with Sabre to enhance global footprint
Tech provider for the global travel industry Sabre, have revealed this week they have renewed their long-term partnership with Japan Airlines (JAL), first established in 2006.
Hong Kong Airlines and Sabre unite for American expansion
Sabre Corporation has announced a multi-year agreement to provide Sabre MIDT Network Plus data to Hong Kong Airlines. The purchase is expected to be central in providing the airline with…
Sabre: predictive analytics represent a tectonic shift for hospitality
Sabre Corporation has developed the hospitality industry’s first analytics platform to use artificial intelligence to help maximize total hotel revenue. SynXis Analytics Cloud is Sabre’s new…
Virgin Australia “go beyond basic fare rules” with Sabre
Sabre Corporation has announced that Virgin Australia has recently implemented Sabre Branded Fares, joining a growing list of airlines globally.
Sabre outlines strategy for innovation
Sean Menke, president and CEO of Sabre Corporation told senior executives gathered at an industry conference in Dallas that the continued growth of low cost carriers (LCCs) and downward…
Sabre to reboot lodgings content delivery
Sabre Corporation have disclosed news of development for Sabre Content Services for Lodging. A new technology solution which will integrate multiple sources of content, including the…
The latest appointments, including new female heads at India Tourism and WTTC
RAVNEET KAUR has become the new chair and managing director of the India Tourism Development Corporation (ITDC), becoming the first women to hold the role. In a 29-year career, Ms Kaur…
