Sabre Corporation

Indonesian flag-carrier Garuda Indonesia and travel technology developer Sabre Corporation announced a new agreement, enabling the airline to use the developer’s fare management solutions to…

Sabre Corporation announced an expansion of its longstanding relationship with Thai Airways. 

Sabre Corporation recently extended its long-term distribution agreement with Qantas, Australia’s largest airline. 

Sabre Corporation announced the extension of its long-standing partnership with pioneering Indonesian online travel agent tiket.com.

Sabre Corporation and Virgin Australia, one of Australia’s largest airlines, today announced a strategic partnership to modernize the airline’s retailing capabilities through the phased…

Malaysia Airlines announced that it has chosen Sabre Corporation’s PRISM to power and optimize its corporate segment. 

The long-term agreement enables Sabre-connected travel agents to access both traditional EDIFACT and New Distribution Capability (NDC) content, enhancing their ability to provide…

Sabre Hospitality announced the renewal of its long-term agreement with Wyndham Hotels &  Resorts, the world’s largest hotel franchisor with more hotels than any other company in the…

Sabre Corporation announced an agreement with Canadian North, a 100% Inuit-owned Canadian airline, to extend its SabreSonic Passenger Service System (PSS) contract and add two new solutions…

Sabre Hospitality, announced the launch of SynXis Concierge.AI, an innovative solution harnessing the power of  Generative AI to transform customer service for hoteliers. 

Sabre Corporation announced a new agreement with esteemed Maldivian owned and founded hospitality group Sun Siyam Resorts.

Sabre Corporation has introduced SabreMosaicTM, a new intelligent, modular and open technology platform – built to transform the way airlines retail.

Dadabhai Travel, a leading Travel Management Company (TMC) in the Middle East, announces the renewal of its primary strategic GDS technology partnership with Sabre Corporation reaffirming…

Air Serbia, Serbia's national airline, which offers an extensive flight  network across Europe, the US, and China, has reaffirmed its partnership with Sabre Corporation, by signing a…

LATAM Airlines Group and Sabre Corporation announced the carrier’s adoption of Sabre Air Price IQ™, an intelligent solution that is part of Sabre’s  Retail Intelligence suite.  

Sabre Corporation and Mastercard join other leading travel and technology  brands in the Travalyst coalition including Amadeus, Booking.com, Expedia Group, Google,  Skyscanner, Travelport,…

Riyadh Air, the new national airline  of the Kingdom of Saudi Arabia that’s shaping the future of flying, announces a fundamental  collaboration with Sabre Corporation, a leading software…

Sabre Corporation is pleased to announce the appointment of Samual Machado as Managing Director to oversee Sabre’s agency business across India and South Asia.

Sabre Corporation has entered into a multi-year distribution agreement with International Airlines Group (IAG) that will expand their existing partnership and further promote modern travel…

Sabre Corporation announced that it is expanding its ESG team, with the appointment of Jessica Matthias as its new Global Director of Sustainability and Tess Longfield as Head of…

Sabre Corporation, a software and technology provider that powers the global travel industry, announced a new distribution agreement with Hong Kong’s newest airline Greater Bay Airlines.

Sabre Corporation announced the integration between Nuvola, its task management and guest engagement software, and the renowned messaging platform WhatsApp.

Sabre Corporation and Air India announced a new multi-year deal that enables travel agents and corporations around the world to access Air India fares and seats through Sabre’s extensive…

The New Distribution Capability (NDC) conversation is shifting from NDC in theory, to NDC in practice. Learn 5 ways Sabre makes it easier to book NDC content, now including Finnair.…

Sabre Corporation  has announced an enhanced agreement with Kempinski Hotels, the Europe’s oldest luxury hotel company, to enable the luxury hotel chain to upgrade its customer booking…

Sabre Corporation announced the renewal of its distribution agreement with Air Niugini. The deal will ensure that the airline can continue to reach Sabre’s extensive network of global travel…

Sabre Corporation and Conferma Pay announced a new partnership with Mastercard to accelerate the use of virtual cards for business-to-business (B2B) travel payments.

Sabre Corporation has announced a partnership with Girls Who Code (GWC), an international non-profit organization dedicated to closing the gender gap in technology and changing the image…

Sabre and BCD Travel have announced a long-term, multi-faceted strategic partnership that is expected to drive meaningful growth and advancement for both companies and across the travel…

Malaysia Airlines will use Sabre’s network planning and optimization products for critical decision support Malaysia Airlines signs agreement with Sabre

Sabre Corporation a software and technology provider that powers the global travel industry, announces an extended distribution agreement with Vietnamese flag carrier Vietnam Airlines.…

The latest Sabre survey results revealed several key travel trends that are truly gamechangers in the industry.

Sabre Corporation has launched a transformed employee wellbeing experience, aimed at fostering a supportive environment where people can thrive, learn, succeed and give back. The…

Sabre Corporation has announced its acquisition of Nuvola, a prominent provider of hotel service optimization and guest engagement software to hoteliers worldwide. The transaction…

Sabre Corporation has released a new global travel industry study, ‘Mapping Travel’s New Normal’, which identifies prominent shifts in travel. 

Sabre Corporation has announced a new agreement with Japan-specific luxury travel platform and business-to-business membership portal Bear Luxe Japan, to better connect its hoteliers to…

Sabre Corporation has announced that it has terminated its distribution agreement with Aeroflot, the largest government-majority owned carrier in Russia.

Nok Air has selected an extensive suite of products from Sabre and Radixx to expand distribution and revenue generation opportunities

Sabre Corporation has announced the launch of NDC content in GetThere. The new capabilities allow corporate travel managers to offer more flexibility and choice to their travellers. 

Sabre has unveiled whitepaper outlining the pioneering new methodologies it is creating to enable its airline partners to create more holistic network plans

Sabre has partnered with travel risk management platform GOPASS Global to help deliver its game-changing COVID-19 biosecurity risk analytics capabilities to the travel industry.

Sabre and BYHOURS have signed a new agreement to provide Sabre’s agency community with relevant content that will allow them to sell rooms by the hour through the BYHOURS’ Sabre Red App

Sabre Corporation has announced three further milestones in its progress towards delivering NDC-enabled solutions.

Sabre Corporation and regional airline THAI Smile, have announced today a brand new distribution to boost traveller confidence amid a ramped up domestic tourism drive.

Pacific Airlines has announced a new partnership with American travel tech firm Sabre today.

More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. (https://www.4hoteliers.com/features/article/11092) After me publishing…

Finnair and Sabre have announced a new global distribution partnership. Under the new agreement, Sabre will resume distributing competitive global Finnair content to hundreds of thousands…

Sabre Corporation, the software and technology company that powers the global travel industry, announced Otto Gergye as vice president and regional general manager of North Asia in…

US-based travel tech firm Sabre has unveiled software and technology provider that powers the global travel industry, today announced they have sunk USD 150 million into a set of strategic…

Sabre Corporation, the technology and software company powering the global travel industry, today announced a new alliance with national carrier MIAT Mongolian Airlines. The long-term…

Al Rajhi Aviation, Saudi Arabia’s travel provider, has renewed an exclusive partnership with leading technology provider, Sabre Corporation, to support its plans to expand regionally and…

Sabre has signed a strategic long-term global partnership with OYO Hotels & Homes.  The new relationship will see the Indian hoteliers reach up to nearly 900,000 TA's across the world…

Travel and aviation tech-sperts Sabre alongside hospitality powerhouse Accor, the leading software and technology company powering the global travel industry, announced today they will work…

Google Cloud has joined forces with Sabre Corporation as it seeks to digitally transform the traveller experience. Sabre, which launched in 1960, revolutionised the travel market…

Sabre Corporation, the software and technology company that powers the global travel industry, has issued a statement regarding its relationship with Air India. “After a successful…

Sabre Corporation has revealed it is enhancing the way hoteliers market to the travel agency community, as part of its rollout of Content Services for Lodging. The travel tech firm will…

Sabre Corporation and Airline Tariff Publishing Company (ATPCO) has announced a new long-term retailing agreement enabling Sabre to distribute ATPCO’s Routehappy content to…

Travel industry tech specialists Sabre announced it has bought airline software provider Radixx today, for USD110 million. With an eye on the low-cost carrier (LCC) market, which has grown…

Sabre has today released the results of an APAC-wide study that compiles insight from over 500 travel professionals. Looking towards 2020, here are five key trends revealed by leisure travel…

Vietnam Airlines has emerged as the first carrier in Asia Pacific to leverage the loyalty redemption solution, Sabre Dynamic Rewards, technology provider Sabre Corporation has announced.…

Sabre Corporation announced that China-based carrier Shandong Airlines is the latest to select several intelligent retailing solutions from the Sabre Commercial Platform. Under this…

Texas-based travel tech firm Sabre Corporation  unveiled its new Boston Innovation Lab today, by commemorating the occasion with a a ribbon cutting ceremony, attended by VIPSs Boston…

Sabre Corporation, in partnership with global consumer trends and insights experts TrendWatching, has released a consumer trends study explaining the retail revolution in the hospitality…

Sabre has announced today that Japanese firm INFINI will be the official distributor of the Sabre GDS in Japan.

Sabre Corporation has unveiled its brand new long-term agreement with national carrier Vietnam Airlines, which has adopted the tech firm’s ‘AirVision In-Flight solution’, following on from…

This week’s aviation round up has distinct TA theme running through it and includes a new agent dedicated hub, a DCC increase and more.

Earlier this year Sabre released their predictions for the travel trends which they believed would appear and gain traction through 2019 and beyond. Dubbed ‘Avoid all Humans’ the report…

Malaysian carrier Firefly, has hitched its wagon to Sabre Corporation, with the announcement that it has signed a new content distribution agreement with the industry tech solutions…

According to IATA, 20% of the leaderboard airlines’ third-party volume is forecast to be sold through NDC API. That means 80% of those airlines’ sales volume will be retailed in the…

Jet Airways has been busy this week getting its domestic content distribution in order. Earlier this week, the Indian carrier announced it had renewed its GDS agreement with British travel…

Leading travel agency in Lebanon Kurban Travel signs agreement with Sabre Corporation to create an intuitive and personalised experience for its travellers.

With a 28% rise in foreign visitors in 2017, Hunnu Air has signed up with Sabre Corporation to gain access to 425,000 travel agents across the world.

A couple of weeks ago at STX Singapore, I had the opportunity to see Kathy Morgan, Sabre’s vice president of product management, address delegates about the potential of New Distribution…

Sabre Corporation has announced a content distribution agreement with Sky Angkor Airlines, to become its preferred global distribution system (GDS) partner to reach travel agents globally.

Tech provider to the global travel industry, Sabre Corporation, has implemented Sabre Branded Fares for Hong Kong Airlines, giving travel agencies the ability to create tailored offers with…

Kicking off proceedings with a bang, Sabre Corporation began the first day of its STX conference at the Sands Marina Hotel in Singapore with a joint press conference with China Eastern…

Sabre Corporation has announced Business Travel Services, the new corporate hotel booking solution with three additional features. The service will be available in Summer 2019.

Tech solutions provider, Sabre Corporation, has announced a series of conferences designed specifically for hoteliers, to empower them and transform the guest experience across Asia Pacific.

Hotels and travel management companies are increasingly using AI to carry out customer service tasks, which are important in managing bookings and service.

Travel industry’s technology provider Sabre Corporation and Booking.com recently inked an agreement that will enable Sabre agency customers to access all Booking.com listings through the new…

Just one week into June and Sabre Corporation has already hit our headlines three times. First up we had news that the American-based travel-tech maestros have teamed up with Microsoft,…

With the huge success of last year’s tenth anniversary event, which witnessed over 940 exhibitors from 113 countries setting up shop at the Sands convention centre, ITB Asia 2017 looked like…

Coming in the wake Sabre's new deal with Vietnam Airlines, the travel tech service provider has kicked-off June by declaring its intention to “change the business of travel” with a…

Hot on the heels of last week’s news that Sabre had renewed its GDS agreement with Vietnam Airways, the travel-tech company has now released news of its new content distribution agreement…

Hainan Airlines subsidiary Fuzhou Airlines, based out of Fuzhou Changle International Airport, has signed up with Sabre Corporation in a new global distribution service deal this week.

With the news that Sounds Air has signed up to a long-term distribution deal with Sabre Corporation, the canny New Zealand domestic carrier is showing its ambition as the appeal of Kiwi…

Sabre Labs 2018 Emerging Technology Report examines the roles of automation, authenticity and blockchain in the evolving travel technology landscape.

Tech provider for the global travel industry Sabre, have revealed this week they have renewed their long-term partnership with Japan Airlines (JAL), first established in 2006.

Sabre Corporation has announced a multi-year agreement to provide Sabre MIDT Network Plus data to Hong Kong Airlines. The purchase is expected to be central in providing the airline with…

Sabre Corporation has developed the hospitality industry’s first analytics platform to use artificial intelligence to help maximize total hotel revenue. SynXis Analytics Cloud is Sabre’s new…

Sabre Corporation has announced that Virgin Australia has recently implemented Sabre Branded Fares, joining a growing list of airlines globally.

Sean Menke, president and CEO of Sabre Corporation told senior executives gathered at an industry conference in Dallas that the continued growth of low cost carriers (LCCs) and downward…

Sabre Corporation have disclosed news of development for Sabre Content Services for Lodging. A new technology solution which will integrate multiple sources of content, including the…

RAVNEET KAUR has become the new chair and managing director of the India Tourism Development Corporation (ITDC), becoming the first women to hold the role. In a 29-year career, Ms Kaur…