Alix Boulnois

Accor announces its global loyalty and reward program, ALL, has welcomed its 100 millionth member demonstrating its attractiveness and rapid growth.

This partnership will empower hotels to deliver inspiring and customized experiences across Accor's extensive global portfolio thanks to Amadeus’ market-leading Central Reservation System.

Following a successful pilot in France, Accor has launched an international partnership with Captain Cause, a mission-driven company that supports organizations with a social or…